play on someone's emotions (purei on samwānz imōshonzu)

Idiom Influence

意味

to influence someone by appealing to their feelings

誰かの感情に訴えてその人に影響を与える (dareka no kanjō ni uttae te sono hito ni eikyō o ataeru)

例文

"The ad tries to play on people's emotions to sell products."

"その広告は、製品を売るために人々の感情を利用しようとしている。" (sono kōkoku wa, seihin o uru tame ni **hitobito no kanjō o riyō shiyō to shite iru**.)