to influence someone by appealing to their feelings
jemanden beeinflussen, indem man an seine Gefühle appelliert (ye-man-den in-flu-en-sir-en, in-dem man an seine ge-fu-hle ap-pel-liert)
"The ad tries to play on people's emotions to sell products."
"Die Werbung versucht, mit den Gefühlen der Menschen zu spielen, um Produkte zu verkaufen." (Die wer-bung ver-sucht, **mit den ge-fuh-len der men-schen zu spie-len**, um pro-duk-te zu ver-kau-fen.)
to start something energetically and successfully
a true friend helps you in difficult times
a significant improvement or shift
to force someone to leave
to prepare something for easy execution
to make a firm decision or take a strong stand on something