to capture and maintain the interest of the audience
завладеть и удерживать интерес аудитории (zav-la-dyet' i u-der-zhy-vat' in-te-res au-di-to-ri-i)
"You need a strong headline to hook the audience immediately."
"Вам нужен сильный заголовок, чтобы сразу же завладеть вниманием аудитории." (Vam nuzhen sil'nyy za-go-lo-vok, chtoby sra-zu zhe **zav-la-dyet' vni-ma-ni-yem au-di-to-ri-i**)
optimized to rank higher in search engine results
to respond to a responsibility or opportunity
to keep persevering and not give up
to stay informed or at the same level as something or someon...
to make something possible or likely to happen later
a person who talks too much or reveals secrets