to capture and maintain the interest of the audience
das Interesse des Publikums wecken und aufrechterhalten (das in-te-re-se des pub-li-kums vek-ken und auf-rech-ter-hal-ten)
"You need a strong headline to hook the audience immediately."
"Du brauchst eine starke Überschrift, um sofort die Aufmerksamkeit des Publikums zu fangen." (du brauchst ei-ne star-ke ueb-er-schrift, um so-fort die **auf-merk-sam-keit des pub-li-kums** zu fan-gen)
to stop being upset and start feeling better
to react very strongly or angrily
to improve or advance to a higher level
to use the law in a dishonest way to achieve something
to aim for something ambitious
a politician's promises are often unrealistic or unattainabl...