to capture and maintain the interest of the audience
das Interesse des Publikums wecken und aufrechterhalten (das in-te-re-se des pub-li-kums vek-ken und auf-rech-ter-hal-ten)
"You need a strong headline to hook the audience immediately."
"Du brauchst eine starke Überschrift, um sofort die Aufmerksamkeit des Publikums zu fangen." (du brauchst ei-ne star-ke ueb-er-schrift, um so-fort die **auf-merk-sam-keit des pub-li-kums** zu fan-gen)
a task completed with great success
to be honest and reveal all the facts in a discussion
to raise something suddenly and sharply
to fail completely or embarrass oneself
to have control or advantage over someone
used to introduce a balanced or just opinion