to capture and maintain the interest of the audience
завладеть и удерживать интерес аудитории (zav-la-dyet' i u-der-zhy-vat' in-te-res au-di-to-ri-i)
"You need a strong headline to hook the audience immediately."
"Вам нужен сильный заголовок, чтобы сразу же завладеть вниманием аудитории." (Vam nuzhen sil'nyy za-go-lo-vok, chtoby sra-zu zhe **zav-la-dyet' vni-ma-ni-yem au-di-to-ri-i**)
a general practical principle based on experience
to aim for something very ambitious
situations or decisions that involve a lot of risks but also...
to smile broadly because of happiness
used to tell someone to be careful and patient
a call to take action, especially to defend a cause
