the influence that other people’s actions have on one’s own behavior
влияние действий других людей на поведение человека (vliyanie deystviy drugikh lyudey na povedenie cheloveka)
"Positive reviews serve as social proof for new customers."
"Положительные отзывы служат социальным доказательством для новых клиентов." (Pozhitive otzyvy sluzhat **sotsial'nym dokazatel'stvom** dlya novykh klientov.)
to be extremely surprised or frightened
to make an offer more attractive
a sudden realization or understanding
very happy and cheerful
A difficult task or challenge.
to give in to stress or pressure
