to make an offer more attractive
сделать предложение более привлекательным (sdelat predlozhenie bolee privlekatelnym)
"They decided to sweeten the deal by offering free shipping."
"Они решили сделать предложение более привлекательным, предлагая бесплатную доставку." (Oni reshilі sdelat predlozhenie bolee privlekatelnym predlagaya besplatnuyu dostavku)
to focus on a smaller area or set of options
to start being broadcast on television or radio
to make sure income and expenses are equal
to secretly give information or a warning
someone cannot change their inherent nature or characteristi...
a gentle outward appearance hiding strong control
