to stand out from the competition; to be noticed despite distractions
выделяться на фоне конкурентов; быть замеченным несмотря на отвлекающие факторы (vydelyat'sya na fone konkurentov; byt' zamechennym nesmotrya na otvlekaushchie faktory)
"Our campaign needs to cut through the noise and grab people’s attention."
"Наша кампания должна выделяться на фоне конкурентов и привлекать внимание людей." (Nasha kampaniya dolzhna vydelyat'sya na fone konkurentov i privlekat' vnimanie lyudey.)
A very close competition
to start working hard, especially after delaying
to become angry suddenly
to think carefully about something
to stop being involved in or responsible for something
to fail completely in an embarrassing way