to establish the mood or style for something
die Stimmung oder den Stil für etwas festlegen (die Stimmung oder den Stil für etwas festlegen)
"The manager's speech set the tone for the meeting."
"Die Rede des Managers setzte den Ton für das Meeting." (die rede des managers hat set the tone für das meeting gesetzt)
to prepare for something
to start life poor but become rich through hard work
to have influence or importance
to share similar thoughts and feelings
staying loyal and supportive for a long time
to keep working steadily on something