a prompt that encourages an immediate response from an audience
一种鼓励观众立即回应的提示 (yī zhǒng gǔlì guānzhòng lìjí huíyìng de tíshì)
"Your ad must include a strong call to action."
"您的广告必须包含一个强有力的 行动号召。" (Nín de guǎnggào bìxū bāohán yīgè qiáng yǒulì de **xíngdòng hàozhào**.)