to gradually disappear or lose effect
постепенно исчезать или терять эффект (postepenno ischezat' ili teryat' effekt)
"The excitement of the trip soon wore off after returning home."
"Восторг от поездки вскоре прошел после возвращения домой." (Vostorg ot poezdki vskoe **proshel** posle vozvrascheniya domoy.)
to read something so that other people can hear it
to continue to be cheerful and positive despite difficulties
to ignore disagreements so cooperation can continue
to attract people who will invest money
to avoid the main topic; to persuade indirectly
to adjust according to changing trends or environments