to start something new that others begin to follow
начать что-то новое, за чем последуют другие (nachat' chto-to novoe, za chem posleduyut drugie)
"The company’s campaign set the trend for eco-friendly marketing."
"Компания задала тренд для экологически чистого маркетинга." (Kompaniya **zadala trend** dlya ekologicheski chistogo marketinga.)
to recover from a setback or failure
to continue believing in your goals even when it's hard
to advance in one’s career or position in a company
to do something without knowing the outcome
To inquire wisely to gain understanding.
to gradually enter a state or start wearing something