to influence someone by appealing to their feelings
влиять на кого-то, обращаясь к их чувствам (vliyat' na ko-go-to, ob-ra-sha-jas' k ikh chuv-stvam)
"The ad tries to play on people's emotions to sell products."
"Реклама пытается играть на эмоциях людей, чтобы продать продукты." (Re-kla-ma py-ta-et-sya **i-grat' na e-mo-tsi-ya-kh lyu-dey**, chtoby pro-dat' pro-duk-ty.)
to fail to do what one promised
a change in leadership or authority
Solving a small problem early prevents a bigger problem late...
a small sign that something good might happen
to trust or believe in someone or something
to be extremely surprised or shocked
