to contribute to or support a particular trend or situation
вносить вклад в или поддерживать определенную тенденцию или ситуацию (vnosit' vklad v ili podderzhivat' opredelennuyu tendentsiyu ili situatsiyu)
"The new technology plays into the growing demand for automation."
"Новая технология поддерживает растущий спрос на автоматизацию." (novaya tekhnologiya podderzhivayet rastushchiy spros na avto-matizatsiyu)
to start doing something regularly as a habit or routine
to develop a friendly or cooperative connection with others
to hire additional people in preparation for something
to calm down after being angry or excited
to find something or someone unexpectedly
to become popular or widely accepted
