to act in a morally or socially responsible way
действовать морально или социально ответственно (deystvovat' moral'no ili sotsial'no otvetstvenno)
"Even when it’s hard, always do the right thing."
"Даже когда это сложно, всегда делай правильное." (Dazhe kogda eto slozhno, vsegda delay pravil'noye.)
to sell shares of a company to the public for the first time
to establish a standard or example for future actions
to start over again because the previous plan failed
extremely bored
to continue progressing without slowing down
to fail spectacularly
