The amount of time something is broadcast on TV or radio
Время, в течение которого что-то транслируется по телевизору или радио (Vremya, v techenie kotorogo chto-to transliroetsya po televizoru ili radio)
"The charity event got a lot of air time on local stations."
"Благотворительное событие получило много эфирного времени на местных станциях." (Blagotvoritel'noe sobytie poluchilo mnogo efirnogo vremeni na mestnykh stantsiyakh.)
To bring benefits or rewards later.
to stay positive and not lose hope in difficult situations
to think or behave in a unique or unconventional way
to have both positive and negative effects
it is a waste not to use your mental abilities
to connect or become involved in something, usually a system...
