to make use of a resource or ability
資源や能力を活用する (shigen ya nōryoku o katsuyō suru)
"The startup hopes to tap into a new audience through social media."
"スタートアップはソーシャルメディアを通じて新しいオーディエンスを引き寄せようとしています。" (Sutātopu wa sōsharumediā o tōjite atarashī ōdiensu o hikiyoseyō to shiteimasu.)
to be the first to report an important piece of news
learning through experimenting and correcting mistakes
A small-scale experiment to test a concept.
to engage in the hard or unpleasant work of a task
to be in control of your own activities or business
a perfect couple, very well suited for each other