to start something new that others begin to follow
他の人が追いかけるようになる新しいことを始める (hoka no hito ga oikakeru you ni naru atarashii koto wo hajimeru)
"The company’s campaign set the trend for eco-friendly marketing."
"その会社のキャンペーンはトレンドを作り出した、エコマーケティングのために。" (Sono kaisha no kyanpēn wa **torendo wo tsukuridashita**, ekomāketingu no tame ni.)
an emotionless or mechanical reaction
to be more advanced or innovative than others
to face a difficult situation directly and with courage
to recover from a failure or setback
to lose advantage or control in a situation
To do something with full effort and enthusiasm.
