the process customers go through from awareness to purchase
le processus que les clients traversent de la prise de conscience à l'achat (le processus ke les kliyents traversent de la prise de conscience a l'achat)
"We need to analyze where people drop off in the conversion funnel."
"Nous devons analyser où les gens abandonnent dans l'entonnoir de conversion." (Nous devons analyser ou les gens abandonnent dans **l'entonnoir de conversion**.)
to trust your instincts when making a decision
to compete strongly with someone; to challenge effectively
something that has great potential to become exceptional
to succeed in achieving two things in a single action
to fail completely or embarrass oneself
very content and comfortable