brand awareness
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idiom

brand awareness

Meaning
the extent to which consumers are familiar with a brand
Example
Our main goal is to increase **brand awareness** through social media.
phrasal-verb

step down from

Meaning
to resign or leave a position of authority or responsibility
Example
The CEO **stepped down from** his role after the financial collapse.
phrasal-verb

fight back

Meaning
to try to control or resist strong emotions
Example
He **fought back** his tears during the farewell speech.
idiom

neck and neck

Meaning
very close in a race or competition
Example
The two runners were **neck and neck** until the final lap.
idiom

bring up a family

Meaning
to raise and take care of children
Example
They worked hard to **bring up a family**.
idiom

Go bust

Meaning
To go bankrupt or out of business.
Example
Many small banks **went bust** during the financial crisis.
phrasal-verb

open up to someone

Meaning
to share personal feelings or problems with someone you trust
Example
He finally **opened up to** his friend about what he had been going through.
phrasal-verb

get past differences

Meaning
to overcome disagreements and move forward positively
Example
The team managed to **get past differences** and focus on the project.
idiom

Bursting at the seams

Meaning
To be very full or crowded.
Example
The store was **bursting at the seams** during the sale.
phrasal-verb

follow around

Meaning
to accompany someone closely, often to observe or learn
Example
New employees **follow around** seniors to learn how things work.
idiom

ray of hope

Meaning
a small sign that something good might happen
Example
The new treatment offers a **ray of hope** for patients.
phrasal-verb

shore up reserves

Meaning
to strengthen or support financial reserves
Example
The central bank moved to **shore up reserves** by buying foreign currency.
phrasal-verb

close a deal

Meaning
to successfully reach an agreement or finalize a business transaction
Example
Our company managed to **close a deal** with a top European distributor.
phrasal-verb

tune in

Meaning
to pay attention or listen carefully
Example
Try to **tune in** when others are speaking.
idiom

on the right track

Meaning
to be going in the correct direction to achieve success
Example
Your plan sounds great — you’re **on the right track**.
idiom

Keep going strong

Meaning
to keep persevering and not give up
Example
Even when times are tough, remember to **keep going strong**.
idiom

long time no see

Meaning
used when you meet someone after a long time
Example
**Long time no see!** How have you been?
phrasal-verb

adapt for

Meaning
to modify or adjust something to make it suitable for a new culture or purpose
Example
The book was **adapted for** a film that appealed to global audiences.
phrasal-verb

mix with

Meaning
to socialize and talk with different people
Example
At the party, he tried to **mix with** everyone.
idiom

turn dreams into reality

Meaning
to achieve something one has long desired
Example
With hard work and dedication, you can **turn your dreams into reality**.
idiom

take a toll

Meaning
to cause harm or damage over time due to stress or overwork
Example
Long working hours can **take a toll** on your health.
phrasal-verb

climb up to

Meaning
to achieve a higher position or level of success
Example
He worked hard to **climb up to** the top position in the company.
idiom

Be as good as your word

Meaning
To do what you promised to do.
Example
He said he’d help and he’s **as good as his word**.
phrasal-verb

fill out arrival forms

Meaning
to complete entry paperwork when arriving somewhere
Example
Travelers **fill out arrival forms** while waiting in the queue.
phrasal-verb

patch up bugs

Meaning
to fix small errors or issues in software
Example
Developers are working to **patch up bugs** found in the latest release.
idiom

pull the strings

Meaning
to control or influence someone or something secretly
Example
He got the job because his uncle **pulled the strings**.
idiom

jump out of one’s skin

Meaning
to be extremely excited or surprised
Example
I almost **jumped out of my skin** when I saw my old friend after years.
idiom

burst with happiness

Meaning
to be full of great joy or excitement
Example
The parents **burst with happiness** when they saw their newborn baby.
idiom

go the distance

Meaning
to finish something successfully despite difficulties
Example
Only the most determined athletes can **go the distance**.
phrasal-verb

hedge against

Meaning
to protect oneself against potential loss or risk
Example
Many investors **hedge against** market volatility by diversifying their portfolios.
phrasal-verb

draw back

Meaning
to move away; to hesitate or retreat from a situation
Example
She **drew back** when she realized how dangerous it was.
phrasal-verb

transform into

Meaning
to change completely into something new
Example
Over the years, the firm has **transformed into** a fully digital enterprise.
idiom

hold onto

Meaning
to keep possession of something
Example
Hold onto your receipts until the refund clears.
phrasal-verb

reach out about anxiety

Meaning
to contact someone to talk about feeling anxious
Example
Whenever worry builds, I **reach out about anxiety** to a close friend.
phrasal-verb

set up a committee

Meaning
to establish a group to discuss or manage an issue
Example
Parliament **set up a committee** to investigate the allegations.
phrasal-verb

mess around with

Meaning
to handle or change something carelessly and cause problems
Example
Don't **mess around with** the settings or you might break it.
idiom

Cultural melting pot

Meaning
A place where different cultures blend together
Example
New York is often described as a **cultural melting pot**.
idiom

head out

Meaning
to leave for a destination
Example
Let’s **head out** before the traffic gets heavy.
phrasal-verb

join in on

Meaning
to participate in a conversation or activity where experiences are being shared
Example
Feel free to **join in on** the discussion about travel memories.
idiom

close the deal

Meaning
to successfully finalize an agreement
Example
After weeks of negotiation, they finally **closed the deal**.
idiom

lend a hand

Meaning
to help someone with something
Example
Can you **lend a hand** with these boxes?
phrasal-verb

cool down after

Meaning
to gently relax following exercise or effort
Example
Always **cool down after** intense matches to avoid injury.
idiom

smoke and mirrors

Meaning
something that is intended to deceive or confuse
Example
The company’s promises were just **smoke and mirrors**.
idiom

brainstorm ideas

Meaning
to think of new and creative ideas
Example
The class gathered to **brainstorm ideas** for the science project.
idiom

A true friend is one who stands by you

Meaning
A true friend will be there for you during difficult times
Example
Even in the worst of times, she proved to be a true friend. **A true friend is one who stands by you**.
idiom

beyond one's control

Meaning
not under one’s power or influence
Example
The situation is **beyond our control** now.
phrasal-verb

tally costs up

Meaning
to add expenses together to get a total
Example
We **tally costs up** every Friday to stay under budget.
phrasal-verb

wake up politically

Meaning
to become aware of political issues and start caring about them
Example
Many young people are beginning to **wake up politically**.
idiom

glide over

Meaning
to deal with something briefly without detail
Example
He tends to **glide over** the technical issues.
phrasal-verb

recover lost ground

Meaning
to regain previous progress or position after a decline
Example
The stock market quickly **recovered lost ground** after the policy announcement.
idiom

lose confidence

Meaning
to stop believing in your own ability or someone else’s
Example
Don’t **lose confidence** after one failure.
idiom

move ahead with

Meaning
to continue progress on something
Example
Despite the delay, we’ll **move ahead with** the rollout.
phrasal-verb

let positivity flow

Meaning
to freely express and share positive emotions
Example
When you smile and help others, you **let positivity flow**.
idiom

go to battle

Meaning
to prepare to fight or compete strongly
Example
Our team is ready to **go to battle** in the finals.
idiom

a game plan

Meaning
a strategy or plan of action
Example
We need a clear **game plan** before we start the meeting.
phrasal-verb

get wound up

Meaning
to become very tense or angry
Example
He gets **wound up** easily when people interrupt him.
idiom

look into

Meaning
to investigate or examine something
Example
They promised to **look into** the billing error today.
idiom

run for office

Meaning
to campaign for a political position
Example
She decided to **run for office** next year.
idiom

cloud computing

Meaning
the practice of using remote servers to store, manage, and process data over the internet
Example
Many businesses rely on **cloud computing** for data storage and security.
idiom

Exit strategy

Meaning
A plan for how investors or founders will eventually leave or cash out.
Example
Every startup should have a clear **exit strategy**.
phrasal-verb

push forward

Meaning
to continue working hard despite obstacles; to persist toward goals
Example
Even after rejection, the team decided to **push forward** with their plan.
phrasal-verb

speak on behalf of

Meaning
to represent someone else's opinion politely
Example
I’d like to **speak on behalf of** my team regarding this issue.
idiom

sleep on it

Meaning
to delay making a decision until the next day
Example
This is an important decision, why don't you **sleep on it**?
idiom

hand over

Meaning
to give control or possession to someone else
Example
She will **hand over** the keys when the lease is signed.
idiom

drop your jaw

Meaning
to be extremely surprised or shocked
Example
Everyone’s jaws **dropped** when they saw the price.
phrasal-verb

wander around

Meaning
to move about without a fixed purpose or direction
Example
We spent the afternoon **wandering around** the old town.
phrasal-verb

look into allegations

Meaning
to investigate claims or accusations
Example
An independent body was formed to **look into allegations** of election fraud.
idiom

blank mind

Meaning
unable to think clearly or remember something
Example
During the exam, my **mind went blank**.
idiom

well-oiled machine

Meaning
something that operates smoothly and efficiently
Example
Our engineering team runs like a **well-oiled machine**.
idiom

build character

Meaning
to develop positive qualities or strength through challenges
Example
Going through this process will **build character** in the team.
phrasal-verb

snap under

Meaning
to lose control or become angry under stress
Example
She finally **snapped under** the constant criticism from her boss.
phrasal-verb

set back

Meaning
to delay progress or cause a problem
Example
The heavy rain **set back** the construction work by two weeks.
idiom

catch someone red-handed

Meaning
to catch someone in the act of doing something wrong
Example
The police **caught him red-handed** as he was stealing from the store.
phrasal-verb

buzz with

Meaning
to be full of excitement or activity
Example
The hall was **buzzing with** excitement before the show.
idiom

on the dot

Meaning
exactly on time; punctual
Example
The meeting started **on the dot** at 10 a.m.
phrasal-verb

get along in

Meaning
to manage or function well in a particular situation or culture
Example
She has learned to **get along in** a multicultural environment.
idiom

do one's duty

Meaning
to fulfill one's responsibilities or obligations
Example
Every citizen should **do their duty** to help their country.
idiom

pass along

Meaning
to share information or items with someone else
Example
Could you **pass along** the agenda to the interns?
idiom

take the law into your own hands

Meaning
to punish someone without legal authority
Example
Citizens should not **take the law into their own hands**.
idiom

star-crossed lovers

Meaning
lovers whose relationship is doomed or unlucky
Example
Romeo and Juliet were **star-crossed lovers**.
idiom

Seize the day

Meaning
to take advantage of the present moment
Example
She believes in living life to the fullest and always tries to **seize the day**.
phrasal-verb

lift up

Meaning
to improve someone's mood or spirit
Example
Her kind words really **lifted up** my mood today.
phrasal-verb

mitigate against

Meaning
to make something less severe or harmful
Example
Effective controls can **mitigate against** financial losses.
idiom

get straight to the point

Meaning
to talk directly about the main topic
Example
Let's **get straight to the point** and discuss the issue.
idiom

play devil's advocate

Meaning
to argue against an idea to test how strong it is
Example
I don't necessarily disagree, but let me **play devil's advocate** for a moment.
phrasal-verb

factor in for

Meaning
to include a consideration when planning for something
Example
Analysts **factor in for** currency swings when forecasting prices.
idiom

caught red-handed

Meaning
to be caught in the act of doing something wrong
Example
The thief was **caught red-handed** stealing the wallet.
idiom

Rewriting history

Meaning
To change the way past events are interpreted or remembered.
Example
Some politicians try **rewriting history** to suit their narrative.
idiom

fall on one's sword

Meaning
to take responsibility for a failure, often at great personal cost
Example
He decided to **fall on his sword** and resign after the scandal.
phrasal-verb

ring off

Meaning
to end a phone call
Example
He suddenly **rang off** without saying goodbye.
idiom

Know the drill

Meaning
To be familiar with a routine or procedure.
Example
Everyone here **knows the drill** during an emergency.
idiom

to the letter

Meaning
exactly as instructed
Example
She followed her teacher’s advice **to the letter**.
idiom

the tide has turned

Meaning
a situation has started to change in your favor
Example
After months of bad luck, **the tide has turned** for our team.
phrasal-verb

turn around

Meaning
to improve a situation or make something successful again
Example
The new leader helped **turn around** the company’s declining performance.
idiom

As far as I can tell

Meaning
As I understand; based on what I know
Example
As far as I can tell, everything is fine.
idiom

I feel that

Meaning
Used to express a personal belief or feeling
Example
I feel that we could do better next time.
idiom

shake off

Meaning
to get rid of something unpleasant
Example
She took a walk to **shake off** the stress.
phrasal-verb

drop a message

Meaning
to send someone a short message online
Example
Just **drop me a message** if you need any help.
idiom

work like a charm

Meaning
to function perfectly or very effectively
Example
The new solution **worked like a charm**.
idiom

get the picture

Meaning
to understand the situation
Example
After a few minutes, I started to **get the picture**.
phrasal-verb

dry up

Meaning
to become dry or have no water left
Example
Many rivers may **dry up** if rainfall continues to decrease.
idiom

to have a fever pitch

Meaning
to reach an intense level of excitement or emotion
Example
The crowd’s excitement reached **fever pitch** during the final moments.
idiom

A pretty picture

Meaning
A pleasant or ideal situation; often used ironically
Example
This isn’t **a pretty picture** – we need to fix these problems.
idiom

take pride in

Meaning
to feel good about something you have done
Example
You should **take pride in** your achievements.
idiom

Big fish in a small pond

Meaning
An important person in a small organization or area.
Example
He prefers being a **big fish in a small pond** rather than competing globally.
idiom

step change

Meaning
a significant improvement or shift
Example
This marks a **step change** in how we approach innovation.
idiom

Give it your best shot

Meaning
Try as hard as you can.
Example
Even if you fail, **give it your best shot**.
idiom

miss the mark

Meaning
to fail to achieve the intended result
Example
His speech **missed the mark** and didn’t impress anyone.
idiom

on the gravy train

Meaning
to be in a situation where one makes a lot of money with little effort
Example
He’s been riding **on the gravy train** since he took over the family business.
phrasal-verb

look ahead to

Meaning
to think about or plan for what is going to happen in the future
Example
We should **look ahead to** the challenges we might face in the next decade.
idiom

With friends like that, who needs enemies?

Meaning
A person’s actions or behavior make them worse than an enemy.
Example
He betrayed me again, **with friends like that, who needs enemies?**
phrasal-verb

ease inflation

Meaning
to make inflation less severe or reduce price pressure
Example
Rising interest rates can help **ease inflation** over time.
phrasal-verb

learn through experience

Meaning
to improve by reflecting on what has happened before
Example
We **learn through experience** when forecasts miss the mark.
idiom

a lump in your throat

Meaning
feeling emotional or about to cry
Example
He felt **a lump in his throat** when he said goodbye.
phrasal-verb

boil down

Meaning
to simplify something to its essential points
Example
The report **boils down** to one key recommendation: cut costs.
phrasal-verb

celebrate with others

Meaning
to join in the cultural festivities of people from other backgrounds
Example
We should **celebrate with others** to appreciate their culture and values.
idiom

empty nest

Meaning
a home where the children have grown up and left
Example
After her kids moved out, she felt the **empty nest** syndrome.
phrasal-verb

stand strong with

Meaning
to remain supportive and united with someone in difficulty
Example
Families should **stand strong with** each other during hard times.
phrasal-verb

lead by

Meaning
to guide others through your own example or actions
Example
Great leaders **lead by** example rather than words.
phrasal-verb

work through feelings

Meaning
to process emotions patiently so you understand them
Example
Therapists help clients **work through feelings** after setbacks.
phrasal-verb

go crazy for

Meaning
to like something very much
Example
Fans **go crazy for** his new songs.