To continue practicing a custom so that it is not forgotten
Continuar practicando una costumbre para que no se olvide (continuar practicando una costumbre para que no se olvide)
"Every year we celebrate this festival to keep the tradition alive."
"Cada año celebramos este festival para mantener viva la tradición." (Cada año celebramos este festival para **mantener viva la tradición**.)
to transfer something to a later time or place
when the situation becomes very difficult or challenging
being very careful not to upset someone
To speak honestly or openly.
the extent to which consumers are familiar with a brand
having lived a long and fulfilling life