bad luck
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idiom

bad luck

不幸或运气差的情况
Meaning
unfortunate or unlucky situation
Example
It’s just **bad luck** that it rained on our picnic day.
只是**运气不好**，在我们的野餐日下雨了。
idiom

birds of a feather

有相似兴趣或特征的人
Meaning
people with similar interests or characteristics
Example
Tom and Jerry are always together—**birds of a feather**.
汤姆和杰瑞总是在一起——他们是志同道合的朋友。
idiom

bootstrapping

在没有外部资金的情况下建立业务
Meaning
building a business without external funding
Example
He started his company through **bootstrapping**, using only his savings.
他通过**bootstrapping**创办了自己的公司，只使用了自己的储蓄。
idiom

blow someone away

让某人大为震惊或印象深刻
Meaning
to impress or surprise someone greatly
Example
Her performance really **blew me away**.
她的表演真的让我震惊。
idiom

bull market

股票价格上涨的时期
Meaning
a period when prices of stocks are rising
Example
Investors are optimistic during a **bull market**.
投资者在**牛市**期间持乐观态度。
idiom

bottom out

达到最低点然后改善
Meaning
to reach the lowest point before improving
Example
Experts believe the market has **bottomed out**.
专家认为市场已经触底。
idiom

beyond belief

太令人惊讶或震惊，以至于无法相信
Meaning
too surprising or shocking to believe
Example
His recovery was **beyond belief**.
他的康复令人难以置信。
idiom

Batten down the hatches

为困难或危险的情况做好准备。
Meaning
To prepare for a difficult or dangerous situation.
Example
We’d better **batten down the hatches**; a storm is coming.
我们最好做好准备；风暴来了。
idiom

blood is thicker than water

家庭关系比其他关系更强大
Meaning
family relationships are stronger than others
Example
He helped his brother because **blood is thicker than water**.
他帮助了他的兄弟，因为家庭关系比其他关系更强大。
idiom

brainchild of

由某人创造的想法或发明
Meaning
an idea or invention created by someone
Example
ChatGPT is the **brainchild of** OpenAI researchers.
ChatGPT 是 **brainchild of** OpenAI 研究人员的创意。
idiom

battle-tested

通过经验或困难证明有效
Meaning
proven effective through experience or hardship
Example
She’s a **battle-tested** leader who knows how to stay calm under pressure.
她是一位有经验的领导者，知道如何在压力下保持冷静。
idiom

break a leg

祝愿某人在表演中好运
Meaning
to wish someone good luck in a performance
Example
Before the play started, everyone told her to **break a leg**.
在戏剧开始之前，每个人都告诉她要**祝她好运**。
idiom

broken-hearted

因某事或某人而极度悲伤
Meaning
extremely sad about something or someone
Example
He was **broken-hearted** after the breakup.
分手后，他心碎了。
idiom

bargain for

预期或计划某事
Meaning
to expect or plan for something
Example
The workload was more than we **bargained for**.
工作量比我们预期的更多。
idiom

burn your boats

承诺采取行动而没有退路
Meaning
to commit yourself to a course of action without a way back
Example
He **burned his boats** when he quit his job to start a business.
当他辞去工作并开始创业时，他**烧掉了自己的船**。
idiom

black box thinking

黑箱思维：通过研究输入和输出分析未知的过程
Meaning
analyzing unknown processes by studying their inputs and outputs
Example
In AI research, **black box thinking** helps improve transparency.
在AI研究中，**黑箱思维**有助于提高透明度。
idiom

black and blue

淤伤; 有伤口的痕迹
Meaning
bruised; having marks from injury
Example
He was **black and blue** after falling off his bike.
他摔下自行车后淤伤了。
idiom

beam me up

快速离开一个地方或逃避一个令人不愉快的情境
Meaning
to leave a place quickly or escape an unpleasant situation
Example
This meeting is so boring—someone please **beam me up**!
这个会议太无聊了—有人请**beam me up**!
idiom

build up your confidence

逐渐变得更加自信
Meaning
to gradually become more confident
Example
Public speaking can help you **build up your confidence**.
公众演讲可以帮助你增强信心。
idiom

Bursting at the seams

非常满或拥挤。
Meaning
To be very full or crowded.
Example
The store was **bursting at the seams** during the sale.
商店在促销时非常拥挤。
idiom

break even

收入与支出相等，既无利润也无损失
Meaning
to have equal income and expenses, neither profit nor loss
Example
The company finally **broke even** after three years.
公司终于在三年后**持平**。
idiom

build a better mousetrap

改进现有的产品或想法
Meaning
to improve an existing product or idea
Example
Every tech company tries to **build a better mousetrap** in its field.
每个科技公司都在其领域尝试**创造更好的捕鼠器**。
idiom

bring down

让某人感到难过或减少某物
Meaning
to make someone feel sad or to reduce something
Example
Don’t let one rude comment **bring down** your confidence.
不要让一个粗鲁的评论 **降低** 你的自信。
idiom

beyond the pale

超出可接受的规则或标准
Meaning
outside acceptable rules or standards
Example
His behavior was **beyond the pale**.
他的行为超出了可接受的范围。
idiom

bring home the bacon

赚取钱财养家
Meaning
to earn money to support the family
Example
He works hard every day to **bring home the bacon**.
他每天努力工作，以便赚取钱财养家。
idiom

break the mold

做不同于传统的事情
Meaning
to do something differently from tradition
Example
She **broke the mold** by becoming the first female CEO.
她通过成为首位女性CEO，打破常规。
idiom

bear the brunt

承担某件不愉快事情的主要责任或痛苦
Meaning
to take the main responsibility or suffering of something unpleasant
Example
The junior staff had to **bear the brunt** of the manager’s anger.
初级员工不得不承受经理愤怒的主要部分。
idiom

bear in mind

记住或考虑某事
Meaning
to remember or consider something
Example
**Bear in mind** that traffic will be heavy at that time.
请记住，那时交通会很拥挤。
idiom

by the skin of one’s teeth

勉强逃脱或达成某事。
Meaning
To narrowly escape or achieve something by a very small margin.
Example
I passed the exam **by the skin of my teeth**.
我勉强通过了考试。
idiom

Bootstrap the business

仅使用个人资金建立公司。
Meaning
To build a company using only personal finances.
Example
They decided to **bootstrap the business** instead of seeking investors.
他们决定**bootstrap the business**，而不是寻求投资者。
idiom

back on track

返回正确的路径或计划
Meaning
to return to the right path or plan
Example
After some delays, our trip is **back on track**.
经过一些延迟后，我们的旅行已**恢复正常**。
idiom

burning ambition

强烈的实现某事的愿望
Meaning
a very strong desire to achieve something
Example
He had a **burning ambition** to become a successful entrepreneur.
他有一个**强烈的愿望**要成为一名成功的企业家。
idiom

bounce back

在挫折或失败后迅速恢复
Meaning
to recover quickly after a setback or failure
Example
She **bounced back** after losing the competition.
她在输掉比赛后迅速恢复了过来。
idiom

bite the dust

失败或被打败
Meaning
to fail or be defeated
Example
Several small startups **bit the dust** last year.
去年有几家小型初创公司**失败了**。
idiom

big thanks

一种非正式的说谢谢的方式
Meaning
an informal way to say thank you very much
Example
**Big thanks** to everyone who supported the project.
非常感谢所有支持该项目的人。
idiom

break down the problem

逐步分析一个问题
Meaning
to analyze a problem step by step
Example
Let’s **break down the problem** to understand it better.
让我们逐步分析这个问题，以便更好地理解它。
idiom

busy bee

一个总是忙碌且活跃的人
Meaning
a person who is always busy and active
Example
She’s a **busy bee**, always working on something.
她是一个**忙碌的蜜蜂**，总是在忙碌着做事。
idiom

breach of trust

未能保持信息或承诺的安全
Meaning
a failure to keep information or promises secure
Example
Leaking user data is a major **breach of trust**.
泄露用户数据是一个严重的**信任破裂**。
idiom

believe you can

相信自己能做到的心态
Meaning
to have the mindset that you are capable of doing something
Example
If you **believe you can**, you’re halfway there.
如果你相信自己能做到，你就已经成功一半了。
idiom

Buy low, sell high

购买商品或资产并以利润出售的策略。
Meaning
The strategy of buying goods or assets cheaply and selling them for a profit.
Example
Every investor dreams to **buy low, sell high**.
每个投资者都梦想着**低买高卖**。
idiom

Behind the curve

相比竞争对手，处于落后或发展较慢的状态。
Meaning
To be less advanced or slow compared to competitors.
Example
Our company is **behind the curve** in adopting AI technologies.
我们的公司在采用人工智能技术方面落后于竞争对手。
idiom

be like family

像家庭成员一样亲近
Meaning
to be as close as family members
Example
My best friend is **like family** to me.
我最好的朋友对我来说**就像家人**。
idiom

blow a fuse

突然变得非常生气或失去控制
Meaning
to suddenly become very angry or lose control
Example
He **blew a fuse** when he saw the mess.
他看到那一团糟时勃然大怒。
idiom

bring down the house

获得观众的热烈掌声
Meaning
to get an enthusiastic applause from the audience
Example
Her solo performance **brought down the house**.
她的独唱表演**赢得了满堂彩**。
idiom

be all smiles

看起来非常开心和愉快
Meaning
to look very happy and cheerful
Example
She was **all smiles** after hearing the good news.
听到好消息后，她面带笑容。
idiom

break out in a cold sweat

因恐惧或焦虑而突然开始流汗
Meaning
to suddenly start sweating due to fear or anxiety
Example
He **broke out in a cold sweat** before his job interview.
他在面试前因害怕而出了一身冷汗。
idiom

beg to differ

礼貌地与某人不同意见
Meaning
to politely disagree with someone
Example
I **beg to differ**, but I think your conclusion is incorrect.
我**礼貌地不同意**，但我认为你的结论是错误的。
idiom

behind schedule

比计划或预期的时间晚
Meaning
later than planned or expected
Example
The flight is **behind schedule** because of the storm.
航班因暴风雨而**延误**。
idiom

back and forth

反复改变意见或决策
Meaning
to change opinions or decisions repeatedly
Example
We’ve been going **back and forth** about this issue for weeks.
我们已经就这个问题讨论了几个星期。
idiom

blackout

暂时失去意识
Meaning
to lose consciousness temporarily
Example
He suddenly **blacked out** during the match.
他在比赛中突然**晕倒**。
idiom

beta test

在正式发布之前测试产品
Meaning
to test a product before official release
Example
We are going to **beta test** our app next week.
我们将在下周进行我们的应用程序测试。
idiom

brand loyalty

消费者倾向于不断购买相同品牌的趋势
Meaning
the tendency of consumers to keep buying the same brand
Example
**Brand loyalty** often depends on consistent quality.
**品牌忠诚度**通常依赖于持续的质量。
idiom

break the deadlock

打破僵局或脱离无法进展的局面
Meaning
to end a situation in which progress is not possible
Example
They finally managed to **break the deadlock** through discussion.
他们最终通过讨论打破了僵局。
idiom

backdoor access

一种秘密或未经授权的方式访问系统或信息
Meaning
a secret or unauthorized way to access a system or information
Example
Hackers found a **backdoor access** to the company’s database.
黑客发现了进入公司数据库的后门通道。
idiom

butterflies in my stomach

感到紧张或焦虑
Meaning
feeling nervous or anxious
Example
I had **butterflies in my stomach** before the interview.
面试前我感到很紧张。
idiom

break down in tears

突然开始哭泣
Meaning
to start crying suddenly
Example
She **broke down in tears** after hearing the sad story.
她在听到悲伤的故事后**突然哭了起来**。
idiom

brush off

将某事或某人视为不重要而置之不理
Meaning
to dismiss something or someone as unimportant
Example
He tried to **brush off** the criticism during the meeting.
他试图在会议中**brush off**批评。
idiom

back each other up

互相支持与帮助
Meaning
to support and help one another
Example
In a good team, members always **back each other up**.
在一个好的团队中，成员们总是互相支持。
idiom

beginner’s luck

对新手的成功
Meaning
success for someone inexperienced
Example
He won his first game — must be **beginner’s luck**.
他赢得了第一场比赛——一定是**新手运气**。
idiom

better luck next time

用来鼓励失败的人
Meaning
used to encourage someone who has failed
Example
**Better luck next time**! You almost won.
下次好运！你差点赢了。
idiom

Burn rate

创业公司花费资本的速度。
Meaning
The rate at which a startup spends its capital.
Example
Our **burn rate** is too high; we need to cut costs.
我们的**烧钱率**太高；我们需要削减成本。
idiom

beyond a reasonable doubt

毫无合理怀疑；完全确定
Meaning
without any logical reason to doubt; with full certainty
Example
The evidence proved his guilt **beyond a reasonable doubt**.
证据证明了他的罪行毫无合理怀疑。
idiom

brain like a computer

拥有极其分析性和高效的思维
Meaning
to have an extremely analytical and efficient mind
Example
She remembers every detail; she has a **brain like a computer**.
她记得每个细节；她有一个**像计算机一样的大脑**。
idiom

build castles in the air

做不切实际的计划或梦想
Meaning
to make unrealistic plans or dreams
Example
He’s always **building castles in the air** instead of acting.
他总是在做空想而不行动。
idiom

break the problem down

将复杂的问题分解成较小、更易管理的部分
Meaning
to divide a complex problem into smaller, more manageable parts
Example
Let's **break the problem down** into smaller steps.
让我们把问题分解成较小的步骤
idiom

by trial and error

通过实验和纠正错误来学习
Meaning
learning by experimenting and correcting mistakes
Example
We developed the best method **by trial and error**.
我们通过 **试验和错误** 开发了最好的方法。
idiom

blue sky thinking

创造性和富有远见的思维，忽视实际限制
Meaning
creative and visionary thinking that ignores practical limitations
Example
Let's engage in some **blue sky thinking** to come up with innovative solutions.
让我们进行一些**蓝天思维**，提出创新的解决方案。
idiom

burning the midnight oil

熬夜工作
Meaning
working late into the night
Example
She’s been **burning the midnight oil** to finish the report.
她为了完成报告，一直在熬夜工作。
idiom

burn one’s fingers

因为自己的错误而受苦
Meaning
to suffer because of one’s own mistake
Example
He **burned his fingers** by investing in a risky business.
他因为投资于一个冒险的生意而受到了损失。
idiom

be in the driver’s seat

控制局势
Meaning
to be in control of a situation
Example
After the merger, our company is **in the driver’s seat**.
合并后，我们公司处于**驾驶员座位**。
idiom

black hat

一个具有恶意意图的黑客
Meaning
a hacker with malicious intent
Example
**Black hats** often exploit vulnerabilities for personal gain.
**Black hats** 常常利用漏洞来谋取个人利益。
idiom

blood, sweat, and tears

巨大的努力和辛勤的工作
Meaning
great effort and hard work
Example
Building this company took a lot of **blood, sweat, and tears**.
建立这家公司花费了很多努力和辛勤的工作。
idiom

burn the midnight oil

工作到深夜
Meaning
to work late into the night
Example
She **burned the midnight oil** to finish her project.
她为了完成她的项目，工作到深夜。
idiom

burst of inspiration

突如其来的创造力或动力的感觉
Meaning
a sudden feeling of creativity or motivation
Example
He wrote the poem in a **burst of inspiration**.
他在一阵**灵感的冲动**中写了这首诗。
idiom

branch out

扩展到新的活动或领域
Meaning
to expand into new activities or areas
Example
The bakery plans to **branch out** into catering services next year.
面包店计划明年扩展到餐饮服务。
idiom

backroom deal

由有权势的人达成的秘密协议
Meaning
a secret agreement made by powerful people
Example
The media exposed the **backroom deal** between the two parties.
媒体揭露了两方之间的**秘密协议**。
idiom

bridge the gap

减少差异或改善关系
Meaning
to reduce differences or improve relations
Example
The treaty aims to **bridge the gap** between the two sides.
该条约旨在弥合双方之间的差距。
idiom

Blue skies thinking

无边界的创造性或开放性思维。
Meaning
Creative or open-minded thinking without limits.
Example
Our brainstorming session encouraged **blue skies thinking**.
我们的头脑风暴会议鼓励了无边界的思维。
idiom

by the way

用于引入新话题或添加额外信息
Meaning
used to introduce a new topic or add extra information
Example
**By the way**, did you finish your project?
**顺便说一句**, 你完成你的项目了吗？
idiom

Break bread with someone

共享一餐; 通过食物建立联系
Meaning
To share a meal; to bond over food
Example
They decided to **break bread** to celebrate their new partnership.
他们决定一起**分享食物**以庆祝他们的新伙伴关系。
idiom

big data

极大的数据集，可以通过计算分析来揭示模式、趋势和关联。
Meaning
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations.
Example
The company uses **big data** to improve customer experience.
公司使用**大数据**来提升客户体验。
idiom

build from scratch

从头开始做某事
Meaning
to start something from the very beginning
Example
They **built the company from scratch** with no outside funding.
他们从零开始建立公司，没有外部资金。
idiom

be a person of your word

成为一个遵守承诺的人
Meaning
to be someone who keeps their promises
Example
She is truly **a person of her word**, always doing what she says.
她真的是一个信守承诺的人，总是做她说的事情。
idiom

busy as a bee

非常活跃或勤奋
Meaning
very active or hardworking
Example
She’s **as busy as a bee** preparing for the wedding.
她正在为婚礼**像蜜蜂一样忙碌**。
idiom

bursting with joy

充满幸福和兴奋
Meaning
full of happiness and excitement
Example
The children were **bursting with joy** on Christmas morning.
孩子们在圣诞早晨充满了喜悦。
idiom

bounce around

随意讨论或在想法之间游走
Meaning
to discuss or move between ideas casually
Example
Let’s **bounce around** concepts before we pick one.
让我们在挑选之前讨论概念。
idiom

build from the ground up

从头开始做某事
Meaning
to start something from the very beginning
Example
They **built their business from the ground up** with no investors.
他们**从头开始建立了他们的生意**，没有投资者。
idiom

break the silence

在一段沉默之后开始说话
Meaning
to start talking after a period of silence
Example
He was the one to **break the silence** after the awkward pause.
尴尬的沉默之后，他是那个**打破沉默**的人。
idiom

believe you’re good enough

接受你是有能力和值得的人
Meaning
to accept that you are capable and worthy
Example
To overcome fear, you must **believe you’re good enough**.
要克服恐惧，你必须相信自己足够好。
idiom

bookend something

标志某事的开始和结束
Meaning
to mark the beginning and end of something
Example
Her career was **bookended** by two great performances.
她的职业生涯以两场精彩的表演为开端和结束。
idiom

burst out laughing

突然大笑
Meaning
to suddenly start laughing loudly
Example
Everyone **burst out laughing** at his joke.
每个人听了他的笑话都**爆笑起来**。
idiom

beyond words

无法用言语描述的极大或极端
Meaning
too great or extreme to be described in words
Example
Her kindness was **beyond words**.
她的善良是**无法用言语描述的**。
idiom

born poor, die rich

从贫穷开始，但通过努力工作变得富有
Meaning
to start life poor but become rich through hard work
Example
He’s the kind of man who wants to **born poor, die rich**.
他是那种想要**从贫穷出生，死时富有**的人。
idiom

byte the bullet

勇敢地面对困难的情况
Meaning
to face a difficult situation bravely
Example
We have to **byte the bullet** and fix the system bugs now.
我们必须勇敢地面对并修复系统的漏洞。
idiom

Be as good as your word

Zuò nǐ suǒ chéngnuò de shì.
Meaning
To do what you promised to do.
Example
He said he’d help and he’s **as good as his word**.
Tā shuō tā huì bāngzhù, ér tā **rú tā de huà yīyàng hǎo**.
idiom

breathe easy

在压力大或危险的情况下放松
Meaning
to relax after a stressful or dangerous situation
Example
After the pollution control laws were enforced, people could finally **breathe easy**.
在污染控制法案实施后，人们终于能够**松口气**。
idiom

botnet

一组感染了恶意软件的计算机网络，能够被黑客远程控制
Meaning
a network of computers infected with malware that are controlled remotely by a hacker
Example
The hacker used the **botnet** to launch a massive DDoS attack on the server.
黑客利用**僵尸网络**发动了大规模的DDoS攻击。
idiom

bad blood

家庭成员之间的愤怒或怨恨
Meaning
anger or resentment between family members
Example
There’s still **bad blood** between the cousins after the inheritance issue.
继承问题后，堂兄弟姐妹之间仍然有愤怒。
idiom

blueprint for success

实现成功的详细计划
Meaning
a detailed plan for achieving success
Example
Strong teamwork is the **blueprint for success** in this project.
强大的团队合作是这个项目的**成功的蓝图**。
idiom

Breaking news

新鲜且重要的信息正在立即报道
Meaning
New and important information being reported immediately
Example
We have **breaking news** about the election results.
我们有关于选举结果的**突发新闻**。
idiom

bring the curtain down

结束某事；完成一场表演或活动
Meaning
to end something; to finish a performance or event
Example
The concert **brought the curtain down** on the music festival.
音乐会**为音乐节画上了句号**。
idiom

break the clutter

在拥挤或竞争激烈的市场中脱颖而出
Meaning
to stand out in a crowded or competitive market
Example
A good tagline can help a brand **break the clutter**.
一个好的标语可以帮助品牌在混乱中脱颖而出。
idiom

butterflies in the stomach

感到紧张或兴奋
Meaning
feeling nervous or excited
Example
I always get **butterflies in my stomach** before a date.
约会前我总是感到紧张。
idiom

behind the times

过时或未跟上现代思想
Meaning
old-fashioned or not keeping up with modern ideas
Example
My uncle still uses a typewriter—he’s **behind the times**.
我的叔叔仍然使用打字机——他 **跟不上时代**。
idiom

Burst with gratitude

感到极其感激。
Meaning
To feel extremely thankful.
Example
She was **bursting with gratitude** after receiving help.
她在收到帮助后，**充满了感激之情**。
idiom

be a good sport

在困难的情况下保持公平和积极
Meaning
to be fair and positive in difficult situations
Example
Even when she lost the game, she was **a good sport** and congratulated the winner.
即使她输了比赛，她还是一个好运动员，祝贺了获胜者。
idiom

bear market

股价下跌的时期
Meaning
a period when stock prices are falling
Example
Many people lose money during a **bear market**.
很多人在**熊市**期间亏钱。
idiom

back into

无意中向后移到某物中
Meaning
to move backwards into something unintentionally
Example
I nearly **backed into** the recycling bin while parking.
我差点在停车时倒退进回收箱里。
idiom

big mouth

一个说太多话或泄露秘密的人
Meaning
someone who talks too much or reveals secrets
Example
Don’t tell him anything — he’s got a **big mouth**.
别告诉他任何事情 — 他有一个**大嘴巴**。
idiom

bite your tongue

强忍不说出自己想说的话
Meaning
to stop yourself from saying something you want to say
Example
I had to **bite my tongue** when my boss took credit for my work.
当老板抢走我的功劳时，我不得不忍住不说话。
idiom

be thick as thieves

成为非常亲密的朋友
Meaning
to be very close friends
Example
Those two have been **thick as thieves** since childhood.
这两个人从小就是**非常亲密的朋友**。
idiom

Balance the scales

确保一切公平或相等
Meaning
to make sure everything is fair or equal
Example
We need to **balance the scales** before making a final decision.
我们需要在做出最终决定之前**平衡天平**。
idiom

bottom line

最重要的点；最终结果或利润
Meaning
the most important point; the final result or profit
Example
The **bottom line** is that trade deficits are increasing.
关键是贸易逆差正在增加。
idiom

Band together

为了共同的目标而团结起来。
Meaning
To unite for a common purpose.
Example
The workers **banded together** to demand better wages.
工人们团结起来要求更高的工资。
idiom

bury the hatchet

停止争斗并重新成为朋友
Meaning
to stop fighting and become friends again
Example
After years of argument, they decided to **bury the hatchet**.
经过多年的争执，他们决定**和解**。
idiom

beat a dead horse

在已经解决的问题上浪费时间
Meaning
to waste time on a topic that has already been resolved
Example
Stop **beating a dead horse**; the decision is final.
别再纠结这个问题了，决定已经定了。
idiom

blind faith

不加质疑地信任
Meaning
trusting without questioning
Example
Having **blind faith** can sometimes lead to disappointment.
拥有**盲目信任**有时会导致失望。
idiom

by the skin of your teeth

勉强完成某事
Meaning
to just barely manage to do something
Example
He passed the exam **by the skin of his teeth**.
他勉强通过了考试。
idiom

beat oneself up

对某事过分自责
Meaning
to blame yourself too much for something
Example
Don’t **beat yourself up** over one mistake.
不要因为一个错误而**过分责备自己**。
idiom

brand awareness

消费者对品牌的熟悉程度
Meaning
the extent to which consumers are familiar with a brand
Example
Our main goal is to increase **brand awareness** through social media.
我们的主要目标是通过社交媒体提高**品牌意识**。
idiom

back out

退出协议或承诺
Meaning
to withdraw from an agreement or commitment
Example
They can’t **back out** after signing the contract.
他们在签署合同后不能退出。