Marketing
All a b c d e f g h i j k l m n o p q r s t u v w x y z
All CEFR A1 A2 B1 B2 C1 C2
Content locale
EN English BN Bengali HI Hindi ES Spanish FR French DE German RU Russian ZH Chinese JA Japanese
All Vocabulary Cards All Vocabularies
B1 noun /ˈmɑː.kɪ.tɪŋ/

Marketing

Meaning
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Example
Digital marketing has transformed business strategies.
B2 noun /ɪnˈvɒlvmənt/

involvement

Meaning
the act of taking part in something
Example
His involvement in the project was crucial.
A2 adjective /ˈhevi/

Heavy

Meaning
having great weight; intense or severe
Example
The heavy suitcase was difficult to carry up the stairs.
B2 noun; verb /breɪs/

brace

Meaning
a device that supports or strengthens something; to prepare mentally or physically for something difficult
Example
She braced herself for the strong wind.
B1 verb /dɪɡ/

dig

Meaning
to break up and move earth with a tool or machine, or with hands, paws, etc.
Example
They decided to dig a hole for the new tree.
B2 noun /ɡoʊld fɪʃ/

Gold fish

Meaning
a small ornamental freshwater fish with golden or orange coloration, commonly kept as a pet
Example
The goldfish swam in circles around its glass bowl.
B2 noun /ˈwʊd.pek.ər/

Woodpecker

Meaning
a bird that pecks at tree bark to find insects and create nesting holes
Example
The woodpecker hammered against the oak tree.
A1 verb /bʌt/

but

Meaning
to hit or push with the head or horns; to strike forcefully
Example
The goat butted against the fence.
B2 adjective /dɪˈzaɪərəbl/

desirable

Meaning
worth having or wanting; attractive
Example
The location of the house was highly desirable, with great views.
C1 noun /ˈleɪˌpɜːrsən/

layperson

Meaning
A person who is not a member of the clergy or does not have specialized knowledge in a subject.
Example
The judge explained the law so that the layperson could understand.
C2 noun /ˌkəʊ.əˈles.əns/

coalescence

Meaning
The process of coming together to form one mass or whole.
Example
The coalescence of different cultures creates diversity.
B1 adjective /ˈtrɪki/

Tricky

Meaning
requiring skill or careful handling; difficult to deal with
Example
This math problem is quite tricky to solve.
C2 adjective /ˌpluːˈpɜːrfɪkt/

pluperfect

Meaning
a verb tense expressing an action completed before another past action
Example
By the time she arrived, he had finished his homework, showing the pluperfect tense.
C1 verb /ɪnˈdʌkt/

induct

Meaning
to formally admit someone into a position, organization, or office
Example
She was inducted into the university's honor society.
C1 noun /ˌɪməˈtjʊərəti/

immaturity

Meaning
the state of not being fully developed emotionally, mentally, or physically; lack of maturity
Example
His immaturity made it difficult for him to handle responsibility.
C1 verb /ˈræn.sæk/

ransack

Meaning
to search a place roughly and steal or damage things
Example
Burglars ransacked the house while the family was away.
C2 adjective /ˈpjʊəraɪl/

puerile

Meaning
childishly silly or immature
Example
His puerile jokes annoyed the audience.
C1 noun /niːʃ/

Niche

Meaning
A specialized segment of the market for a particular kind of product or service.
Example
Finding the right niche is key to a successful business.
C2 adjective /ˈɪkθiɪk/

ichthyic

Meaning
Relating to or resembling fish.
Example
The artist's painting had an ichthyic quality.
C2 verb /dɪˈskraɪ/

descry

Meaning
to catch sight of something, especially something distant or obscure
Example
From the hilltop, they descried a small village in the distance.
A1 adjective /ˈfʌn.i/

Funny

Meaning
humorous; strange; amusing;
Example
He told a funny joke that made everyone laugh.
C2 noun /ɪnˈtɛɡ.jʊ.mənt/

integument

Meaning
A natural outer covering, such as skin, shell, or rind.
Example
The snake sheds its integument as it grows.
B1 adverb /ˈkeərləsli/

carelessly

Meaning
without care or attention; in a negligent or reckless manner
Example
He carelessly left the door unlocked.
B2 adjective /prɪˈventɪv/

Preventive

Meaning
designed to prevent something from happening; protective against disease
Example
Regular exercise is a preventive measure against heart disease.
C2 adjective /ɪnˈfɜːrnəl/

infernal

Meaning
relating to hell; extremely troublesome or annoying
Example
The workers complained about the infernal noise from the construction site.
C1 adjective /ʌnˈmaɪndfəl/

Unmindful

Meaning
not paying attention; careless; heedless
Example
She was unmindful of the danger around her.
C2 noun, verb /ˈkæŋkər/

canker

Meaning
A fungal disease of plants; an ulcerous sore in the mouth; to corrupt or destroy slowly
Example
The tree was infected with a canker that damaged its bark.
B1 adjective /sɪɡˈnɪfɪkənt/

significant

Meaning
Sufficiently great or important to be worthy of attention; noteworthy.
Example
Social media has a significant impact on relationships.
B2 adjective /ɪnˈstrʌkʃənəl/

instructional

Meaning
providing knowledge or information; intended to teach
Example
The website offers many instructional videos for beginners.
B1 noun rɔː mətɪˈrɪəlz

raw materials

Meaning
The basic material from which a product is made.
Example
The factory imports raw materials for production.
C2 noun /ˈkɪləˌliːtər/

kiloliter

Meaning
a unit of capacity equal to 1,000 liters
Example
The tank can hold up to three kiloliters of water.
B1 noun /ˈmɪlk.mæn/

Milkman

Meaning
a person who delivers milk to homes or businesses
Example
The milkman delivers fresh milk to our house every morning.
B2 noun /ˈheɪ.trəd/

Hatred

Meaning
intense dislike or ill will; a feeling of strong aversion
Example
His hatred for injustice motivated him to become a human rights lawyer.
C1 noun /ˈʃɪvəlri/

chivalry

Meaning
The medieval knightly system with its moral, social, and religious code; courteous behavior, especially toward women.
Example
The knight lived by the code of chivalry.
C2 verb /həˈræŋ/

harangue

Meaning
to deliver a long, passionate, and often angry speech
Example
The politician harangued the crowd for over an hour.
C2 adjective /krəˈmætɪk/

chromatic

Meaning
Relating to colors or, in music, notes outside the standard scale.
Example
The artist used a chromatic palette to create vibrant contrasts.
C1 noun /ˌtes.tɪˈmoʊ.ni.əl/

Testimonial

Meaning
a formal statement testifying to someone's character and qualifications
Example
The professor wrote a glowing testimonial for her former student.
C1 adjective /ˈmuː.və.bl̩/

Movable

Meaning
capable of being moved; not fixed in position
Example
The furniture is movable so we can rearrange the room easily.
B2 noun /dɪsˈɔːrdər/

disorder

Meaning
A state of confusion or lack of order; also a medical or mental condition.
Example
The protest ended in disorder when the crowd became violent.
C1 adjective + noun ˌpaɪəˈnɪərɪŋ ˈmɪʃən

pioneering mission

Meaning
A groundbreaking or innovative undertaking that leads the way in a particular field.
Example
Artemis is a pioneering mission in space exploration.
B2 noun /pəˈzeʃ.ən/

Possession

Meaning
something that belongs to someone; the state of having or owning something
Example
The house has been in their family's possession for generations.
C2 noun /ˈpɜr.fɪ.di/

Perfidy

Meaning
deliberate breach of faith or trust; treachery; betrayal of trust
Example
His perfidy shocked all who had trusted him.
C1 adjective /ˌʌnˈpɑr.də.nə.bəl/

Unpardonable

Meaning
too bad to be forgiven; inexcusable
Example
His betrayal of trust was an unpardonable offense.
C2 verb /ˈmɒrəlaɪz/

moralize

Meaning
To comment on issues of right and wrong, often with an air of superiority.
Example
He tends to moralize about other people's choices.
C1 noun /ˈpɛrəntɪdʒ/

parentage

Meaning
The identity and origins of one's parents; descent or lineage.
Example
Her noble parentage gave her access to the royal court.
C2 noun /məˈræs/

morass

Meaning
A complicated or confused situation; a swampy or boggy ground.
Example
The project got stuck in a bureaucratic morass.
C2 noun /blæk ˈkɑːr.də.məm/

Black Cardamom

Meaning
a large aromatic spice pod with a smoky flavor, commonly used in Indian and Middle Eastern cooking
Example
Add black cardamom to the curry for a rich, smoky flavor.
C2 adjective /ˈtrɛmjələs/

tremulous

Meaning
shaking or quivering slightly, often from nervousness or weakness
Example
Her voice was tremulous as she gave her speech.
A2 adjective /ˈselfɪʃ/

Selfish

Meaning
caring only about oneself rather than others
Example
He was too selfish to share his food with others.
B2 verb /ˈsɪmplɪfaɪ/

simplify

Meaning
to make easier to understand or do; to reduce complexity
Example
The teacher simplified the complex equation for the students.
C1 adjective /məˈnɒtənəs/

Monotonous

Meaning
lacking in variety; tediously unvarying; boring and repetitive
Example
The monotonous sound of the rain made everyone feel sleepy.
B2 noun /əˌbriːviˈeɪʃən/

abbreviation

Meaning
a shortened form of a word or phrase
Example
NASA is an abbreviation for National Aeronautics and Space Administration.
C1 verb /ˈseɪ.vər/

savor

Meaning
To enjoy something completely, especially by dwelling on it.
Example
He savored every bite of the delicious cake.
C2 adjective /kənˈtraɪt/

contrite

Meaning
feeling or showing remorse or guilt
Example
She was contrite after realizing her mistake.
C1 noun /ˈpær.ət biːk/

Parrot Beak

Meaning
a climbing plant with curved red and orange flowers resembling a parrot's beak
Example
The parrot beak flower's unique curved shape makes it a fascinating addition to any garden.
B2 adjective /kənˈdʒɛstɪd/

congested

Meaning
Blocked up with too much traffic or crowding.
Example
The road was congested during rush hour.
C2 noun /ˈklæpər/

clapper

Meaning
The free-swinging metal piece inside a bell that strikes it to produce sound.
Example
The clapper inside the bell was broken.
C1 adjective /dɪˈklærətɪv/

declarative

Meaning
relating to a statement that declares something; in grammar, a sentence that makes a statement
Example
A declarative sentence simply states a fact or opinion.
B2 verb /feɪd/

fade

Meaning
To gradually lose brightness, color, or strength.
Example
The colors of the old photo have started to fade.
B2 adjective æmˈbɪɡ.ju.əs

ambiguous

Meaning
Having more than one possible meaning; unclear or vague.
Example
His statement was too ambiguous to understand.
B2 adjective /prəˈnaʊnst/

pronounced

Meaning
very noticeable or strongly marked
Example
There is a pronounced difference between the two styles.
C2 verb /əˈkuːtə/

accoutre

Meaning
to dress or equip, especially in something impressive or elaborate
Example
The knight was accoutred in shining armor.
C2 noun /kjuːˈpɪdəti/

cupidity

Meaning
Excessive desire for wealth or possessions; greed.
Example
The king's downfall was caused by his cupidity.
B2 noun /pərˈfek.ʃən/

Perfection

Meaning
the state of being complete and without flaws; the highest degree of excellence
Example
The artist spent years trying to achieve perfection in his paintings.
A2 noun /ˈjuːzər/

user

Meaning
a person who uses or operates something
Example
He is a frequent user of this app.
C1 noun /prəˈdʒɛktaɪl/

projectile

Meaning
An object fired, thrown, or propelled, especially from a weapon.
Example
The soldier dodged the incoming projectile.
B2 adjective ˌpriːhɪˈstɒrɪk

prehistoric

Meaning
Belonging to the time before written records.
Example
The prehistoric era was marked by the rise of early humans.
B1 adjective /ˌʌnˈpeɪd/

Unpaid

Meaning
not paid for; without payment or salary
Example
She worked as an unpaid intern for six months.
C1 adverb /ˌðɛərˈɪn/

Therein

Meaning
in that place; in that respect
Example
The box contains many treasures, and therein lies its value.
B1 noun /ˈpoʊ.lər beər/

Polar Bear

Meaning
a large white bear that lives in the Arctic regions
Example
The polar bear swims in the icy Arctic waters.
B2 noun ˈhæb.ɪt fɔːrˌmeɪ.ʃən

habit formation

Meaning
The process of creating a habit through regular practice and repetition.
Example
Habit formation requires consistency and discipline.
C2 noun /dɪsˈtɛmpər/

distemper

Meaning
a viral disease affecting animals, especially dogs; also refers to a state of disorder
Example
The dog was diagnosed with distemper and needed immediate care.
B1 noun /ˈhæm.ər/

Hammer

Meaning
a tool with a heavy metal head for hitting nails or breaking things
Example
She used a hammer to nail the picture frame to the wall.
B2 noun /ˈleɪbərər/

laborer

Meaning
a person who does physical work, especially work that requires strength rather than skill
Example
The laborer worked long hours at the construction site.
C2 adjective /ˌɛkjʊˈmɛnɪkəl/

ecumenical

Meaning
Promoting unity among different Christian churches or religions.
Example
The leaders gathered for an ecumenical conference to encourage dialogue.
B2 noun /ˈtriː.oʊ/

trio

Meaning
A group of three people or things, especially in music or performance.
Example
The jazz trio played beautifully at the concert.
B2 adjective /ˈskɑː.lət/

Scarlet

Meaning
a bright red color with a slightly orange tinge
Example
The scarlet roses in the garden looked magnificent in the morning light.
B2 adjective səˈsteɪ.nə.bəl

sustainable

Meaning
Able to be maintained at a certain rate or level; conserving an ecological balance.
Example
Sustainable practices mitigate environmental impact.
B2 adjective /ˈmɪstʃɪvəs/

Mischievous

Meaning
playfully naughty; causing minor trouble; impish
Example
The mischievous child hid his sister's favorite toy.
B2 adjective /ˈɪnfɪnɪt/

infinite

Meaning
limitless or endless in space, extent, or number
Example
The universe is often described as infinite.
C1 noun /kəˈlɪɡrəfi/

calligraphy

Meaning
The art of beautiful and decorative handwriting.
Example
She took a course to improve her calligraphy skills.
C2 noun /ˈdrɪvəl/

drivel

Meaning
silly or nonsensical talk
Example
The politician’s speech was full of meaningless drivel.
C1 verb /ˈmɪŋɡl/

mingle

Meaning
to mix or combine; to move among people and engage socially
Example
Guests mingled at the party, chatting and laughing together.
C1 verb /ˈpʌlseɪt/

pulsate

Meaning
to expand and contract rhythmically; to throb or beat
Example
The neon lights pulsated with a steady rhythm.
B2 verb/adjective /ɑːrˈtɪkjʊlət/

articulate

Meaning
to express thoughts or ideas clearly; having the ability to speak fluently and clearly
Example
She was able to articulate her ideas during the meeting.
C1 noun /ˈʃeɪvɪŋ/

shaving

Meaning
the act of removing hair with a razor; a thin strip or piece shaved from something
Example
He bought a new cream for shaving.
C2 verb /ɪnˈtræp/

entrap

Meaning
To catch or trick someone into a difficult situation.
Example
The police tried to entrap the criminal with false evidence.
B2 adjective /ˌʌnprɪˈdɪktəbəl/

unpredictable

Meaning
not able to be predicted; changing suddenly and unexpectedly
Example
The weather in this region is highly unpredictable.
B2 noun /ˌnəʊtɪfɪˈkeɪʃən/

notification

Meaning
an official or formal notice or message informing someone of something; an alert delivered by a system or device
Example
You will receive a notification when your application is approved.
C2 noun /ˌvæs.ɪˈleɪ.ʃən/

Vacillation

Meaning
the inability to decide between different opinions or actions; indecision
Example
His constant vacillation between career choices frustrated his parents.
B2 noun/verb /ɡʌt/

gut

Meaning
The stomach or belly; also used for courage, instinct, or to remove the inside of something.
Example
He had the guts to stand up for his beliefs.
C1 adjective /dɪˈsiːtfəl/

deceitful

Meaning
Deliberately misleading or dishonest.
Example
She gave a deceitful answer to hide the truth.
C1 adjective /ˈdɪzməl/

Dismal

Meaning
gloomy; depressing; causing sadness or despair
Example
The weather was dismal with heavy rain and dark clouds.
C2 noun /djuːˈplɪsɪti/

duplicity

Meaning
Deceitfulness or double-dealing; dishonesty.
Example
Her duplicity was revealed during the investigation.
C2 noun /ˈlɪbərˌtiːn/

libertine

Meaning
A person who behaves without moral principles, especially in sexual matters.
Example
The novel depicted the reckless life of a libertine in 18th century France.
A2 noun /vɔɪs/

voice

Meaning
the sound produced by the vocal cords; the ability to speak or express oneself
Example
She has a beautiful voice that captivates the audience.
B2 noun /ˌæn.ɪˈmeɪ.ʃən/

Animation

Meaning
the technique of making inanimate objects appear to move; liveliness and enthusiasm
Example
The animation in this movie is incredibly detailed.
A2 verb /ˈriːəlaɪz/

realize

Meaning
to become aware of; to understand clearly; to achieve or make real
Example
I didn't realize how late it was until I checked the clock.
C2 adjective /pərˈsɪpiənt/

percipient

Meaning
Having good understanding or insight; able to perceive things clearly.
Example
As a percipient critic, she recognized the deeper meaning of the play.
A2 noun/verb /ˈsaɪkl/

cycle

Meaning
a series of events that repeat in the same order; or to ride a bicycle
Example
She cycles to school every day.
C1 noun /ˈpɛs.tɪ.saɪd ˈrɛz.ɪ.djuː/

pesticide-residue

Meaning
Chemical remnants left over from pesticides used on crops or in soil.
Example
Excess pesticide-residue in food can be harmful to health.
C1 verb /əbˈstrʌkt/

obstruct

Meaning
to block or hinder progress; to prevent or impede movement
Example
The fallen tree obstructed the road for several hours.
B1 adjective /ʌnˈkaɪnd/

Unkind

Meaning
cruel; not nice or caring toward others
Example
It was unkind of him to make fun of her appearance.
C1 noun /ˈhɔːrtɪˌkʌltʃər/

horticulture

Meaning
The art or practice of garden cultivation and management.
Example
Horticulture plays a vital role in producing fruits, vegetables, and ornamental plants.
C1 noun /ˈɔr.ə.tər/

Orator

Meaning
a public speaker, especially one who is eloquent or skilled in speaking
Example
The famous orator delivered an inspiring speech.
C2 noun /ˈpɛnjʊri/

penury

Meaning
extreme poverty or destitution
Example
He grew up in penury but became successful later in life.
C1 adjective /ˈsɒljʊbəl/

soluble

Meaning
able to be dissolved, especially in water
Example
Sugar is soluble in water.
C1 noun /ˈrɪɡər/

rigor

Meaning
strictness, severity, or demanding conditions
Example
The training was carried out with great rigor.
C1 noun ˈnɛktər

Nectar

Meaning
A sweet liquid produced by flowers that serves as food for butterflies.
Example
Butterflies drink nectar from flowers.
B2 noun /tʃɔːr/

chore

Meaning
A routine task, especially a household duty.
Example
Washing the dishes is my least favorite chore.
A1 verb /smaɪl/

smile

Meaning
to express happiness or friendliness by turning the corners of the mouth upwards
Example
She smiled when she saw the gift.
C2 noun /juːˈkeɪs/

ukase

Meaning
An authoritative decree or order, especially one issued by a sovereign or government.
Example
The czar issued a ukase restricting the freedom of the press.
A1 adverb /nɒt/

not

Meaning
used to make a word or phrase negative
Example
I do not like spicy food.
A2 noun /ˈɔr.dər/

Order

Meaning
a command or instruction; the arrangement of things following a particular sequence
Example
The teacher gave an order to sit down quietly.
A1 noun /ˈeɪprɪl/

april

Meaning
the fourth month of the year in the Gregorian calendar
Example
April is known for its pleasant spring weather.
B2 noun ˈneɪʧər ɪnˈθjuːziæsts

Nature Enthusiasts

Meaning
People who have a passionate interest in and love for the natural world and outdoor activities.
Example
Nature enthusiasts often visit Sajek Valley for its scenic beauty.
B2 verb /dɪsˈkʌrɪdʒ/

discourage

Meaning
to make someone less confident or enthusiastic about doing something
Example
Failure should not discourage you from trying again.
C1 noun /ˈskwɒtər/

squatter

Meaning
a person who unlawfully occupies an uninhabited building or unused land
Example
The police removed the squatters from the abandoned house.
C2 noun /bəˈsuːn/

bassoon

Meaning
a large woodwind instrument with a deep sound
Example
The orchestra featured a beautiful bassoon solo.
B2 noun /prɪˈtens/

Pretence

Meaning
an attempt to make something that is not the case appear true
Example
He made no pretence of being interested in the conversation.
C1 adjective ˌɪn.təˈstel.ər

interstellar

Meaning
Occurring or situated between stars.
Example
Scientists study interstellar travel possibilities.