the conversion funnel
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idiom

the conversion funnel

Meaning
the process customers go through from awareness to purchase
Example
We need to analyze where people drop off in **the conversion funnel**.
idiom

take a shot in the dark

Meaning
to try something without knowing the result
Example
He **took a shot in the dark** and guessed the correct answer.
idiom

Don't cry over spilled milk

Meaning
Don’t waste time worrying about things that have already happened.
Example
**Don't cry over spilled milk**; learn from your mistake.
phrasal-verb

transition through

Meaning
to pass through different phases of change smoothly
Example
The company managed to **transition through** restructuring with minimal disruption.
phrasal-verb

help out

Meaning
to assist someone with a task or problem
Example
My father always **helps out** when I have too much work to do.
phrasal-verb

scale up exports

Meaning
to expand the amount of goods sold abroad
Example
The company plans to **scale up exports** to reach new markets.
idiom

strike a bargain

Meaning
to reach an agreement or deal
Example
After some discussion, they **struck a bargain** that suited both parties.
idiom

fearless as a lion

Meaning
to be very brave and bold
Example
The firefighter was **fearless as a lion** during the rescue.
idiom

behind the scenes

Meaning
secretly or without public knowledge
Example
A lot of work happens **behind the scenes** to make a movie.
phrasal-verb

adapt under pressure

Meaning
to adjust effectively when facing stressful situations
Example
Professionals must learn to **adapt under pressure**.
idiom

out of harm’s way

Meaning
To be safe from danger or difficulty.
Example
Make sure the children are **out of harm’s way** before lighting the fire.
phrasal-verb

level up skills

Meaning
to improve or upgrade your abilities or qualifications
Example
Professionals often need to **level up skills** to stay competitive.
idiom

A bright future lies ahead

Meaning
there is hope for success in the future
Example
With his talent and hard work, **a bright future lies ahead** for him.
phrasal-verb

fork out

Meaning
to spend money unwillingly
Example
We had to **fork out** a lot of money for the car repairs.
phrasal-verb

dwell upon

Meaning
to think or talk too much about something unpleasant that happened in the past
Example
She tends to **dwell upon** her past mistakes instead of moving on.
idiom

Burn the bridges

Meaning
to destroy the possibility of returning to a previous situation
Example
Once he left the company, he decided to **burn the bridges** and not look back.
phrasal-verb

look out for each other

Meaning
to take care of and support one another
Example
In a strong team, members always **look out for each other**.
idiom

Keep fighting the good fight

Meaning
Continue your efforts even when facing challenges.
Example
You may not see results yet, but **keep fighting the good fight**.
idiom

machine learning

Meaning
A method of data analysis that automates analytical model building.
Example
We used **machine learning** to predict customer behavior.
phrasal-verb

tap into new markets

Meaning
to start selling in new regions or countries
Example
The company is trying to **tap into new markets** in Asia and Africa.
idiom

scoop the news

Meaning
to be the first to report an important piece of news
Example
The local newspaper **scooped the news** about the mayor's resignation.
idiom

blow off steam

Meaning
to express anger or frustration so that you feel better
Example
He went for a run to **blow off steam** after the argument.
phrasal-verb

keep dreaming

Meaning
to continue having hopes and ambitions even when things are difficult
Example
No matter what happens, **keep dreaming** big.
phrasal-verb

touch base after work

Meaning
to connect with someone later in the day for updates
Example
We **touch base after work** to confirm travel details for tomorrow.
idiom

data mining

Meaning
the process of discovering patterns and relationships in large datasets
Example
Data mining helps businesses understand customer behavior and predict trends.
idiom

let sleeping dogs lie

Meaning
to avoid bringing up a problem that will cause trouble
Example
It is better to **let sleeping dogs lie**.
idiom

get to the bottom of things

Meaning
to find out the real cause or truth behind something
Example
The detective worked hard to **get to the bottom of things**.
phrasal-verb

copy from

Meaning
to take someone else’s work or answers dishonestly
Example
He got caught trying to **copy from** his friend during the test.
idiom

set the pace

Meaning
to establish a standard of performance or progress for others to follow
Example
Our CEO always **sets the pace** for the entire company.
idiom

rally the troops

Meaning
to motivate or encourage a group to take action
Example
The manager **rallied the troops** before the big presentation.
idiom

put your nose to the grindstone

Meaning
to work hard and focus on something
Example
If you want to succeed, you have to **put your nose to the grindstone**.
idiom

Family is everything

Meaning
The family holds the most important place in one's life and provides support and love.
Example
After all that happened, **family is everything**, and they helped him get through the tough time.
idiom

under the microscope

Meaning
being examined very closely
Example
The new policy is **under the microscope** by analysts.
phrasal-verb

keep at

Meaning
to continue doing something with determination
Example
If you **keep at** your practice, you’ll master it soon.
phrasal-verb

throw up

Meaning
to vomit
Example
The spoiled food made him **throw up**.
idiom

black sheep

Meaning
a person who is considered a disgrace to a group or family
Example
He is the **black sheep** of the family.
idiom

create buzz

Meaning
to generate excitement and talk about a product or event
Example
The teaser video helped **create buzz** before the product launch.
idiom

keep a straight face

Meaning
to avoid laughing in a funny situation
Example
It was hard to **keep a straight face** during his silly speech.
idiom

settle the score

Meaning
to take revenge or resolve a conflict from the past
Example
He wanted to **settle the score** after last year's argument.
idiom

live and let live

Meaning
to allow others to live as they choose without interference
Example
I believe in the principle of **live and let live**.
phrasal-verb

stand united for

Meaning
to act together in support of a cause or issue
Example
Nations must **stand united for** peace and prosperity.
phrasal-verb

rise to

Meaning
to deal successfully with a difficult situation or challenge
Example
She always **rises to** the occasion when facing tough challenges.
idiom

filter through

Meaning
to spread gradually among people
Example
News of the promotion quickly **filtered through** the office.
phrasal-verb

benefit from

Meaning
to gain an advantage or profit through something
Example
Many developing nations **benefit from** global trade agreements.
phrasal-verb

back up ideas

Meaning
to support or defend someone’s ideas or opinions
Example
During the discussion, teammates **backed up** each other's ideas confidently.
phrasal-verb

write back

Meaning
to reply to someone’s complaint or message
Example
The company promised to **write back** within 48 hours.
phrasal-verb

weigh up

Meaning
to consider the pros and cons before making a decision
Example
The board had to **weigh up** the risks before cutting more jobs.
idiom

robotic precision

Meaning
extremely accurate and consistent performance
Example
She performs her tasks with **robotic precision**.
idiom

straight from the horse’s mouth

Meaning
from the most reliable source; directly from the person involved
Example
I heard the news **straight from the horse’s mouth**.
phrasal-verb

set up a business

Meaning
to start your own company to earn money
Example
Many people **set up a business** to create their own path to financial freedom.
phrasal-verb

sit down

Meaning
to take a seat; to lower your body to a sitting position
Example
Please **sit down** and relax for a moment.
idiom

Grounded

Meaning
Unable to go out or fly; restricted for a reason.
Example
All flights were **grounded** due to heavy fog.
phrasal-verb

bring down inequality

Meaning
to reduce economic or social inequality
Example
Effective tax policies can help **bring down inequality** in society.
idiom

a global village

Meaning
the world considered as a single community due to technology and communication
Example
The internet has turned the world into **a global village**.
phrasal-verb

reach deep

Meaning
to dig into one’s emotions or empathy to connect with others
Example
He had to **reach deep** to find the compassion to forgive.
phrasal-verb

rise above setbacks

Meaning
to recover and continue after facing difficulties or failures
Example
She learned to **rise above setbacks** and keep moving forward.
idiom

take the law into one's own hands

Meaning
to seek justice personally rather than through legal authorities
Example
The villagers decided to **take the law into their own hands** and punished the thief.
phrasal-verb

reach out about anxiety

Meaning
to contact someone to talk about feeling anxious
Example
Whenever worry builds, I **reach out about anxiety** to a close friend.
idiom

have a heart

Meaning
to show compassion or kindness
Example
**Have a heart**, he didn’t mean to hurt you.
idiom

eat one's words

Meaning
to admit that what one said was wrong
Example
He had to **eat his words** after breaking his promise.
phrasal-verb

bring down trade barriers

Meaning
to reduce or remove obstacles that limit international trade
Example
Efforts are being made to **bring down trade barriers** between neighboring countries.
phrasal-verb

bounce off

Meaning
to discuss an idea with someone to get their opinion
Example
I’d like to **bounce off** a few ideas with you before the presentation.
phrasal-verb

cut off negativity

Meaning
to remove negative influences or thoughts
Example
He learned to **cut off negativity** to stay mentally strong.
phrasal-verb

hold accountable for

Meaning
to make someone responsible for their actions
Example
The CEO promised to **hold accountable for** those who broke company rules.
phrasal-verb

analyze what went wrong

Meaning
to carefully examine reasons behind failure
Example
Before trying again, let’s **analyze what went wrong** last time.
phrasal-verb

set against

Meaning
to compare one thing with another; to make someone oppose something
Example
Her parents are **set against** her studying abroad.
phrasal-verb

dip down

Meaning
to fall slightly before rising again
Example
Stock prices **dipped down** briefly before rebounding.
idiom

go back on one's word

Meaning
to not do what one said one would do
Example
He **went back on his word** about helping me.
phrasal-verb

brace for

Meaning
to prepare for something unpleasant or difficult
Example
The company is **bracing for** possible losses after the policy change.
phrasal-verb

hold elections

Meaning
to organize and conduct voting for leadership
Example
The commission will **hold elections** in all districts next month.
idiom

rough patch

Meaning
a period of difficulty or trouble
Example
Their marriage went through a **rough patch** last year.
idiom

carry a torch for someone

Meaning
to continue loving someone who doesn’t love you back
Example
He’s still **carrying a torch for** his ex-girlfriend.
idiom

stand up for something

Meaning
to support or defend something you believe in
Example
She always **stands up for what she believes in**, even when it's difficult.
phrasal-verb

build yourself up mentally

Meaning
to strengthen your mindset and self-belief
Example
Read motivational books to **build yourself up mentally**.
phrasal-verb

look down at

Meaning
to direct your eyes downward; to check notes
Example
He occasionally **looked down at** his notes to stay on track.
phrasal-verb

stretch out

Meaning
to extend your body or limbs to relax or prepare for exercise
Example
Don’t forget to **stretch out** before starting your workout.
phrasal-verb

hear about

Meaning
to receive information and respond with appreciation or gratitude
Example
I was happy to **hear about** your help with the project—thank you!
idiom

make a splash

Meaning
to attract a lot of attention or make a strong impression
Example
The new product launch really **made a splash** in the market.
idiom

leave no stone unturned

Meaning
to do everything possible to achieve a goal
Example
The police **left no stone unturned** in their search for the missing child.
phrasal-verb

build bridges between

Meaning
to improve relationships or understanding between groups
Example
The project aims to **build bridges between** rural and urban youth.
phrasal-verb

hold on to

Meaning
to keep believing or trying despite difficulties
Example
You must **hold on to** your dreams no matter what happens.
phrasal-verb

lift oneself up

Meaning
to regain strength or confidence after being low or discouraged
Example
She managed to **lift herself up** after facing several disappointments.
phrasal-verb

turn up at

Meaning
to arrive unexpectedly at a place
Example
He **turned up at** my office without any notice.
phrasal-verb

get back

Meaning
to return to a place; to recover something lost
Example
I hope you **get back** safely from your trip.
phrasal-verb

restore balance

Meaning
to bring back mental or emotional stability
Example
Taking a break can help you **restore balance** in life.
phrasal-verb

cut short

Meaning
to end something earlier than planned
Example
We had to **cut short** the meeting due to a technical issue.
idiom

a daydreamer

Meaning
someone who spends a lot of time thinking about pleasant things rather than working
Example
She’s **a daydreamer** who often forgets what she’s doing.
idiom

penny stock

Meaning
a very low-priced, high-risk stock
Example
He made a fortune trading **penny stocks**.
idiom

take flak

Meaning
to receive strong criticism
Example
The government **took flak** for its poor handling of the crisis.
idiom

to make a splash

Meaning
to attract a lot of attention or make a big impact
Example
Her new book **made a splash** in the literary world.
idiom

a debt of gratitude

Meaning
a feeling of being grateful to someone who has helped you
Example
We owe **a debt of gratitude** to our mentors.
phrasal-verb

brace yourself for

Meaning
to mentally prepare for something challenging or frightening
Example
Take a breath and **brace yourself for** the tough conversation.
phrasal-verb

learn to let go

Meaning
to accept something and move on emotionally
Example
You must **learn to let go** of your past regrets.
idiom

influencer marketing

Meaning
promoting products through influential people on social media
Example
Many brands invest in **influencer marketing** to reach younger audiences.
phrasal-verb

stand around

Meaning
to spend time standing and doing nothing
Example
We were just **standing around** waiting for the bus.
idiom

carry the weight of responsibility

Meaning
to bear the burden of an important duty or obligation
Example
As a team leader, he has to **carry the weight of responsibility**.
idiom

the jury is still out

Meaning
a decision has not yet been made
Example
**The jury is still out** on whether the new policy will work.
idiom

on the level

Meaning
honest and sincere; not trying to deceive
Example
You can trust her—she’s **on the level**.
idiom

Eager beaver

Meaning
A person who is very enthusiastic and eager to do something.
Example
She's an **eager beaver** who always volunteers for extra tasks.
idiom

the acid test

Meaning
a true and final test of success
Example
The real market will be **the acid test** for this invention.
idiom

pipe dream

Meaning
an unrealistic or impossible hope
Example
Becoming a billionaire overnight is just a **pipe dream**.
phrasal-verb

pass gratitude on

Meaning
to share or extend appreciation to others
Example
She always **passes gratitude on** to everyone who helps her.
idiom

separate the wheat from the chaff

Meaning
to distinguish valuable things from worthless ones
Example
It’s time to **separate the wheat from the chaff** in this project.
idiom

A Catch-22

Meaning
A dilemma or difficult situation from which there is no escape because of mutually conflicting conditions.
Example
It’s a **Catch-22**—you can’t get a job without experience, but you can’t get experience without a job.
idiom

in good spirits

Meaning
to be cheerful and confident
Example
She was **in good spirits** after her presentation.
phrasal-verb

take forward

Meaning
to move a plan or project to the next stage
Example
We need strong leadership to **take forward** the innovation agenda.
idiom

street smart

Meaning
having practical intelligence and experience, not just book knowledge
Example
He may not have a degree, but he’s very **street smart**.
phrasal-verb

bring over

Meaning
to persuade someone to your point of view
Example
I finally **brought her over** to my side of the argument.
phrasal-verb

hold out an apology

Meaning
to offer or extend an apology to someone
Example
He **held out an apology** for his earlier comments.
phrasal-verb

get a grip on

Meaning
to gain control of one’s emotions
Example
You need to **get a grip on** your emotions before reacting.
idiom

roll up one's sleeves

Meaning
to prepare to work hard or take on a challenge
Example
We need to **roll up our sleeves** if we want to finish this task on time.
phrasal-verb

deal with conflict

Meaning
to manage or resolve disagreements or disputes
Example
Managers often need to **deal with conflict** among team members.
phrasal-verb

crash out

Meaning
to fall asleep suddenly from exhaustion
Example
After a long day, I just **crashed out** on the sofa.
phrasal-verb

build confidence through practice

Meaning
to become more self-assured by repeated practice
Example
You can **build confidence through practice** in public speaking.
idiom

hit the books

Meaning
to study very hard
Example
I can’t go out tonight; I need to **hit the books** for my exam.
idiom

new blood

Meaning
new people who bring fresh ideas
Example
The company needs **new blood** to stay competitive.
idiom

lock someone up

Meaning
to imprison or jail someone
Example
They managed to **lock him up** for his crimes.
idiom

filter bubble

Meaning
a situation where a person only sees online content that reinforces their beliefs
Example
Many people live inside a **filter bubble** on social media.
idiom

a mind is a terrible thing to waste

Meaning
it is a waste not to use your mental abilities
Example
You should keep learning, **a mind is a terrible thing to waste**.
phrasal-verb

rule over

Meaning
to have control or authority over a country or people
Example
The king **ruled over** the entire region for decades.
phrasal-verb

fill up on

Meaning
to eat a lot of one type of food so you are not hungry for other food
Example
Don’t **fill up on** snacks before dinner.