lead generation
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idiom

lead generation

Meaning
the process of attracting and converting strangers into potential customers
Example
We’re focusing on **lead generation** through free webinars.
idiom

click-through rate

Meaning
the percentage of users who click on an ad or link
Example
Our **click-through rate** improved after we changed the headline.
phrasal-verb

hedge against

Meaning
to protect oneself against potential loss or risk
Example
Many investors **hedge against** market volatility by diversifying their portfolios.
phrasal-verb

hand over control

Meaning
to transfer authority or management to another party
Example
The firm will **hand over control** of its Asian operations to a local partner.
idiom

Love me, love my dog

Meaning
If you love someone, you must accept their flaws too.
Example
**Love me, love my dog**—you can’t love me and hate my friends.
phrasal-verb

turn setbacks into strength

Meaning
to learn and grow from difficulties or failures
Example
He managed to **turn setbacks into strength** through positive thinking.
idiom

keep smiling

Meaning
to stay cheerful even when facing difficulties
Example
Whatever happens, just **keep smiling**.
idiom

we'll cross that bridge when we come to it

Meaning
we will not worry about a possible future problem but will deal with it if it happens
Example
I don't know how we'll pay for the repairs, but **we'll cross that bridge when we come to it**.
phrasal-verb

invest in infrastructure

Meaning
to spend money on buildings, systems, or services for long-term development
Example
Developing nations are trying to **invest in infrastructure** to support economic growth.
phrasal-verb

laugh off trouble

Meaning
to stay positive by joking about problems
Example
She **laughs off trouble** when flight delays throw off plans.
idiom

to bite the bullet

Meaning
to make a difficult decision or endure something unpleasant
Example
I didn't want to go to the doctor, but I had to **bite the bullet**.
phrasal-verb

prep for

Meaning
to get yourself ready for something
Example
I like to **prep for** big presentations the night before.
phrasal-verb

focus on growth

Meaning
to pay attention to improving yourself
Example
Instead of worrying, **focus on growth** and self-improvement.
idiom

stay strong

Meaning
to remain courageous and confident despite difficulties
Example
Whatever happens, **stay strong** and keep moving forward.
idiom

sign up for

Meaning
to enroll in or agree to participate in something
Example
I’m going to **sign up for** the evening yoga class.
phrasal-verb

break apart

Meaning
to separate something into smaller parts for examination
Example
Let's **break apart** the argument to understand its main components.
phrasal-verb

close down

Meaning
to stop operating a business or company
Example
Due to losses, the branch had to **close down**.
phrasal-verb

drive yourself forward

Meaning
to motivate yourself to keep progressing
Example
She constantly **drives herself forward** to reach her goals.
phrasal-verb

count towards

Meaning
to contribute to an overall result or future achievement
Example
This internship will **count towards** your graduation credits.
idiom

the nuts and bolts

Meaning
the basic practical details of something
Example
We discussed **the nuts and bolts** of the new software project.
phrasal-verb

add up to

Meaning
to result in a total amount; to make sense financially
Example
All these small expenses **add up to** a large amount by the end of the month.
idiom

on the level

Meaning
honest and sincere; not trying to deceive
Example
You can trust her—she’s **on the level**.
idiom

mind your own business

Meaning
to focus on your own matters and not interfere in others’ affairs
Example
You should **mind your own business** instead of gossiping.
phrasal-verb

build around ideas

Meaning
to develop something centered on particular ideas or concepts
Example
The campaign was **built around ideas** of innovation and sustainability.
phrasal-verb

reach forward to

Meaning
to extend emotional support to help someone move on
Example
He **reached forward to** his brother to help him recover.
idiom

on fire

Meaning
performing very well; full of energy and success
Example
The sales team is **on fire** this month!
idiom

never look back

Meaning
to focus on moving forward and not dwell on past mistakes
Example
Once she made the decision, she promised to **never look back**.
phrasal-verb

press on

Meaning
to continue doing something in a determined way despite difficulties
Example
Although he was tired, he decided to **press on** until he finished the task.
phrasal-verb

move toward leadership

Meaning
to progress in your career to take leadership roles
Example
With her experience, she’s ready to **move toward leadership**.
idiom

wild goose chase

Meaning
a useless or hopeless pursuit
Example
Looking for that document was a **wild goose chase**.
phrasal-verb

rise up against

Meaning
to rebel or protest against authority or oppression
Example
Citizens **rose up against** the unfair government policies.
idiom

stick with

Meaning
to continue doing or supporting something despite challenges
Example
If you **stick with** the routine, you’ll see results soon.
phrasal-verb

stir up trouble

Meaning
to cause or provoke conflict or unrest
Example
Certain groups tried to **stir up trouble** during the election.
idiom

have an axe to grind

Meaning
to have a personal reason to complain or criticize
Example
She **has an axe to grind** with her former employer.
phrasal-verb

run after

Meaning
to chase someone or something
Example
The kids **ran after** their dog in the backyard.
phrasal-verb

choke back

Meaning
to try hard not to show or express an emotion, especially sadness or tears
Example
He **choked back** his tears during the farewell speech.
idiom

To question everything

Meaning
To critically examine and not blindly accept the status quo or accepted beliefs.
Example
In philosophy, one is encouraged **to question everything** in order to arrive at the truth.
idiom

grind away

Meaning
to work hard on something for a long period
Example
She **grinded away** at her studies to pass the exam.
idiom

dig deep

Meaning
to use all your strength and determination to achieve something
Example
You’ll have to **dig deep** to finish this marathon.
idiom

hit home

Meaning
to be fully understood or have a strong impact
Example
The reality of the housing crisis really **hit home** for them.
idiom

Airhead

Meaning
A silly or foolish person.
Example
Don't be such an **airhead**, pay attention!
idiom

black and blue

Meaning
bruised; having marks from injury
Example
He was **black and blue** after falling off his bike.
phrasal-verb

look out over

Meaning
to have a view of something from above or a distance
Example
Our room **looks out over** the beautiful lake.
idiom

push someone's buttons

Meaning
to deliberately annoy or upset someone
Example
He knows how to **push her buttons** when they argue.
phrasal-verb

rise above failure

Meaning
to overcome failure and continue striving towards goals
Example
True leaders **rise above failure** and inspire others to do the same.
idiom

give thanks

Meaning
to express gratitude
Example
We should always **give thanks** for what we have.
phrasal-verb

tear up

Meaning
to start crying a little
Example
She **teared up** during the emotional movie scene.
phrasal-verb

hand over money

Meaning
to give money, usually unwillingly
Example
He had to **hand over** a large sum in taxes last month.
idiom

catfish someone

Meaning
to deceive someone by creating a fake online identity
Example
He was **catfished** by someone pretending to be a model.
idiom

A negative outlook

Meaning
A pessimistic attitude or perspective
Example
He always has **a negative outlook** on life.
idiom

mud-slinging

Meaning
the act of criticizing someone, especially in politics, to harm their reputation
Example
The debate turned into **mud-slinging** very quickly.
idiom

zero gravity

Meaning
a state of complete freedom or lack of pressure
Example
After quitting his stressful job, he felt like he was in **zero gravity**.
phrasal-verb

post about

Meaning
to publish content on social media related to a topic
Example
He often **posts about** his travel experiences on Instagram.
idiom

clamp down

Meaning
to take strong action to stop something
Example
The manager decided to **clamp down** on late arrivals.
idiom

dawn on

Meaning
to become clear to someone after not realizing
Example
It suddenly **dawned on** me that I’d left my wallet.
idiom

beat around the bush

Meaning
to avoid talking about the main topic
Example
Stop **beating around the bush** and tell me what happened.
phrasal-verb

ask about

Meaning
to request information or clarification about something
Example
He **asked about** the results of the experiment.
phrasal-verb

freak with fear

Meaning
to become extremely scared or panicked
Example
She **freaked with fear** when she saw the snake.
idiom

have your jaw drop

Meaning
to be extremely surprised or shocked
Example
My **jaw dropped** when I saw the price.
idiom

get something off your chest

Meaning
to talk about something that has been worrying you
Example
I needed to **get it off my chest**, so I finally told her the truth.
idiom

butterflies in my stomach

Meaning
feeling nervous or anxious
Example
I had **butterflies in my stomach** before the interview.
idiom

paint a picture

Meaning
to describe something vividly or clearly
Example
The journalist tried to **paint a picture** of life in the refugee camp.
idiom

knock it out of the park

Meaning
to do something extremely well or successfully
Example
Her presentation **knocked it out of the park**.
idiom

die of envy

Meaning
to be extremely jealous
Example
He’ll **die of envy** when he sees your new car.
phrasal-verb

cut expenses

Meaning
to lower the total amount of money spent
Example
He managed to **cut expenses** by cooking at home instead of eating out.
idiom

speak of the devil

Meaning
said when someone appears just as you mention them
Example
**Speak of the devil**, here comes John now!
idiom

let your imagination run wild

Meaning
to allow yourself to think freely and creatively
Example
When writing stories, I always **let my imagination run wild**.
phrasal-verb

work into

Meaning
to include something into a plan or discussion
Example
I’ll try to **work** your idea **into** the proposal.
phrasal-verb

get back on good terms with

Meaning
to rebuild a friendly relationship after conflict
Example
She worked hard to **get back on good terms with** her team.
phrasal-verb

download from

Meaning
to transfer data from the internet to a device
Example
You can **download from** the website directly to your computer.
phrasal-verb

march on

Meaning
to continue advancing toward a goal despite difficulties
Example
The demonstrators **marched on** the capital demanding justice.
idiom

paint a new picture

Meaning
to create a new vision or concept
Example
The designer managed to **paint a new picture** for the brand.
idiom

call it a day

Meaning
to stop working for the day
Example
Let’s **call it a day** and go home.
idiom

dress down

Meaning
to scold someone severely
Example
The coach **dressed down** the team for sloppy defense.
idiom

drop a bombshell

Meaning
to announce something shocking or unexpected
Example
She **dropped a bombshell** by quitting her job.
phrasal-verb

log lessons from

Meaning
to record what you learned from an experience
Example
We **log lessons from** each sprint in a shared wiki page.
phrasal-verb

take things easy

Meaning
to relax and not get too worried or upset
Example
You need to **take things easy** instead of stressing about every detail.
phrasal-verb

head back

Meaning
to return to a place
Example
It’s getting late, we should **head back** to the hotel.
phrasal-verb

bounce within

Meaning
to manage emotions internally without expressing them outwardly
Example
He tends to **bounce within** instead of sharing his struggles.
idiom

heart-to-heart

Meaning
an honest and open conversation between friends
Example
We had a **heart-to-heart** last night about everything.
idiom

to fall head over heels

Meaning
to fall deeply in love
Example
He **fell head over heels** for her the moment they met.
phrasal-verb

show off with

Meaning
to display or use something to attract attention
Example
She loves to **show off with** her stylish outfits.
phrasal-verb

head towards

Meaning
to move in the direction of something
Example
**Head towards** the city center and look for the tall clock tower.
phrasal-verb

draw benefits from

Meaning
to gain advantages or profits through collaboration
Example
Both sides expect to **draw benefits from** this partnership.
idiom

hit a bump in the road

Meaning
to face a temporary problem or setback
Example
Our project **hit a bump in the road**, but we'll recover soon.
phrasal-verb

comfort with

Meaning
to make someone feel better by offering kind words or actions
Example
He **comforted her with** gentle words when she was crying.
idiom

At the end of one’s rope

Meaning
To be so tired or frustrated that you can’t deal with anything more.
Example
After working nonstop for weeks, I was **at the end of my rope**.
idiom

reach out

Meaning
to contact someone for help or communication
Example
Feel free to **reach out** if you have more questions.
idiom

as honest as the day is long

Meaning
completely honest and trustworthy
Example
Everyone knows that Tom is **as honest as the day is long**.
idiom

paint a rosy picture

Meaning
to describe something in an overly optimistic way
Example
The guide **painted a rosy picture** of the museum's future.
phrasal-verb

forgive someone for

Meaning
to stop being angry with someone for what they did
Example
She finally **forgave him for** lying.
phrasal-verb

link up

Meaning
to connect or join with another group or organization
Example
We plan to **link up** with regional chambers of commerce.
phrasal-verb

bump into

Meaning
to meet someone unexpectedly
Example
I **bumped into** an old friend at the mall.
phrasal-verb

take responsibility for

Meaning
to accept that you are to blame for something
Example
He finally **took responsibility for** the mistake.
idiom

hear something straight from the horse's mouth

Meaning
to hear something directly from the original or most reliable source
Example
I heard it **straight from the horse's mouth** that the event is canceled.
phrasal-verb

storm out

Meaning
to leave a place angrily, like a storm
Example
He **stormed out** of the room when we mentioned the weather again.
idiom

give someone the shirt off your back

Meaning
to be extremely generous and selfless
Example
He’d **give you the shirt off his back** if you needed it.
phrasal-verb

work under

Meaning
to operate or perform duties while facing stress or conditions
Example
She can **work under** extreme pressure and still deliver quality results.
idiom

pair up

Meaning
to form groups of two
Example
Students should **pair up** before starting the lab activity.
idiom

run like clockwork

Meaning
to operate smoothly and efficiently
Example
The production line **runs like clockwork** these days.
phrasal-verb

open up new perspectives

Meaning
to help someone see things in a new or different way
Example
Traveling to different countries can **open up new perspectives** on life.
idiom

make up your mind

Meaning
to decide something
Example
You need to **make up your mind** about which job to take.
phrasal-verb

feel up to

Meaning
to feel capable of doing something
Example
He didn’t **feel up to** working overtime after such a long day.
phrasal-verb

push through on

Meaning
to keep working on something until it is completed
Example
We **push through on** the prototype even when the tests fail.
phrasal-verb

open doors for

Meaning
to create opportunities or possibilities for connection or collaboration
Example
Joining community events can **open doors for** meaningful relationships.
phrasal-verb

build alliances with

Meaning
to form partnerships or agreements with other groups or parties
Example
The party aims to **build alliances with** smaller political movements to strengthen its position.
phrasal-verb

stumble upon

Meaning
to find something by accident
Example
We **stumbled upon** a hidden waterfall in the forest.
phrasal-verb

be grateful for

Meaning
to feel thankful for something
Example
I’m really **grateful for** all your support.
phrasal-verb

buckle down on

Meaning
to start working seriously on something important
Example
I have to **buckle down on** my thesis this weekend.
idiom

trial and error

Meaning
learning through experimenting and correcting mistakes
Example
We developed the product through **trial and error**.
phrasal-verb

pig out

Meaning
to eat too much food in one sitting
Example
We **pigged out** on pizza last night.
idiom

build one's confidence

Meaning
to increase one's self-assurance or belief in one's abilities
Example
Public speaking classes helped him **build his confidence**.
idiom

make friends

Meaning
to form new friendships
Example
It’s easy to **make friends** when you’re kind to others.
idiom

parallel universe

Meaning
a completely different or contrasting situation
Example
Life in the countryside feels like a **parallel universe** compared to the city.
phrasal-verb

catch fire

Meaning
to start burning; to become very exciting or popular
Example
The dry leaves quickly **caught fire** in the heat.
idiom

fair and square

Meaning
honest and straightforward; without cheating
Example
She won the competition **fair and square**.
idiom

Sail through something

Meaning
To do something easily or successfully.
Example
She **sailed through** her exams with top marks.
idiom

bury the hatchet

Meaning
to stop fighting and become friends again
Example
After years of argument, they decided to **bury the hatchet**.
idiom

more luck than sense

Meaning
successful because of luck, not intelligence
Example
He survived the accident—he’s got **more luck than sense**.
idiom

pat on the back

Meaning
to praise or congratulate someone for doing something well
Example
You deserve a **pat on the back** for your effort.
phrasal-verb

bring in reforms

Meaning
to introduce changes to improve a system or policy
Example
The new government promised to **bring in reforms** to strengthen the economy.