build brand loyalty
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idiom

build brand loyalty

Meaning
to create long-term trust and attachment to a brand
Example
Consistent quality helps **build brand loyalty** among customers.
idiom

penny wise and pound foolish

Meaning
careful with small amounts of money but wasteful with large amounts
Example
He’s **penny wise and pound foolish** when it comes to investments.
phrasal-verb

protect against

Meaning
to take measures to defend from threats or attacks
Example
Good antivirus software can **protect against** malware.
phrasal-verb

fizzle out

Meaning
to gradually end or fail after starting strongly
Example
The hype around that new brand **fizzled out** after a few months.
phrasal-verb

ring back

Meaning
to return a phone call
Example
I’ll **ring back** when I get home.
phrasal-verb

zone away

Meaning
to mentally escape from worries or stress
Example
I like to **zone away** by listening to soft music.
idiom

cut your teeth

Meaning
to gain initial experience in a particular area or job
Example
He **cut his teeth** in the banking industry before starting his own firm.
idiom

Spin the story

Meaning
To present information in a biased or manipulative way
Example
The politician tried to **spin the story** to his advantage.
idiom

good Samaritan

Meaning
a person who helps others selflessly
Example
A **good Samaritan** helped the old man cross the street.
idiom

to debug a program

Meaning
to identify and fix errors or problems in a computer program
Example
I spent all day **to debug a program** that was causing crashes.
idiom

Baptism of fire

Meaning
A person’s first difficult experience in a new job or role.
Example
Her first week as manager was a real **baptism of fire**.
idiom

talk in circles

Meaning
to discuss something without reaching a conclusion
Example
We **talked in circles** for hours but didn’t solve anything.
idiom

hit the panic button

Meaning
to react too quickly or nervously to a problem
Example
Don’t **hit the panic button** just because the server is down.
phrasal-verb

fire yourself up

Meaning
to make yourself feel excited or motivated about something
Example
He **fired himself up** before the race by listening to his favorite music.
phrasal-verb

sit with emotions

Meaning
to allow yourself to feel emotions without trying to change them
Example
She learned to **sit with her emotions** instead of avoiding them.
idiom

cancel culture

Meaning
the practice of withdrawing support from someone after they do something offensive
Example
Many celebrities fear **cancel culture** online.
idiom

debug the problem

Meaning
to identify and fix issues or errors
Example
Let’s **debug the problem** before we push the update.
idiom

have the gift of the gab

Meaning
to be good at talking or persuading people
Example
He’s a great salesman because he **has the gift of the gab**.
idiom

off the hook

Meaning
to be free from blame or responsibility for something
Example
He was **off the hook** after his friend confessed.
idiom

pushing the envelope

Meaning
to go beyond the usual limits or boundaries; to innovate
Example
The new startup is really **pushing the envelope** with its groundbreaking technology.
idiom

Breaking new ground

Meaning
To make an important new discovery or innovation; to do something that has never been done before.
Example
The new trade agreement is **breaking new ground** in international relations.
phrasal-verb

cut off funding

Meaning
to stop providing financial support
Example
The government **cut off funding** for several development projects.
idiom

to have faith in yourself

Meaning
to trust your own abilities and potential
Example
If you want to succeed, you need to **have faith in yourself**.
idiom

touch base with

Meaning
to make brief contact with someone for an update
Example
I'll **touch base with** you after the meeting to confirm the plan.
phrasal-verb

reach higher goals

Meaning
to achieve more ambitious objectives or aims
Example
The company’s vision encourages employees to **reach higher goals**.
phrasal-verb

count down to deadlines

Meaning
to track remaining time closely before work is due
Example
I **count down to deadlines** with reminders so nothing slips.
phrasal-verb

take away

Meaning
to remove something; to make someone learn or remember something
Example
What did you **take away** from the meeting?
phrasal-verb

burst apart

Meaning
to explode with emotion such as laughter or tears
Example
The whole group **burst apart** laughing at his joke.
idiom

go to seed

Meaning
to decline in quality or condition
Example
The old factory has really **gone to seed** over the years.
phrasal-verb

dig for facts

Meaning
to search carefully to discover true information
Example
Investigators **dig for facts** when a report seems unclear.
idiom

break down in tears

Meaning
to start crying suddenly
Example
She **broke down in tears** after hearing the sad story.
idiom

set the bar high

Meaning
to establish high standards or expectations
Example
Her achievements have **set the bar high** for future leaders.
phrasal-verb

pass out

Meaning
to lose consciousness
Example
He **passed out** from exhaustion after the marathon.
idiom

Exactly!

Meaning
Used to strongly show agreement
Example
‘It’s time to move on.’ ‘**Exactly!**’
idiom

a Eureka moment

Meaning
a moment of sudden discovery or realization
Example
He had **a Eureka moment** when he solved the equation.
idiom

to see the silver lining

Meaning
to find something positive in a negative situation
Example
She always tries to **see the silver lining** even in the most challenging situations.
idiom

stretch the truth

Meaning
to exaggerate or make something seem more important than it is
Example
He sometimes **stretches the truth** to impress people.
phrasal-verb

cut down on sugar

Meaning
to reduce the amount of sugar you consume
Example
I decided to **cut down on sugar** to improve my health.
idiom

lose interest

Meaning
to stop being interested in something
Example
He quickly **lost interest** in the project.
phrasal-verb

cut down electricity use

Meaning
to lower the consumption of electrical power
Example
Installing solar panels helps to **cut down electricity use**.
phrasal-verb

finish off

Meaning
to complete the last part of something
Example
We just need to **finish off** the presentation slides before submitting the report.
phrasal-verb

tie up with

Meaning
to form a partnership or collaboration
Example
The fintech company will **tie up with** a global payment network.
idiom

take the cake

Meaning
to be the best or most outstanding
Example
Among all the entries, your design really **takes the cake**.
idiom

yellow-bellied

Meaning
very cowardly
Example
He’s too **yellow-bellied** to stand up for himself.
phrasal-verb

pass stories down

Meaning
to share traditions or memories with the next generation
Example
Grandparents **pass stories down** during long festival evenings.
phrasal-verb

cut down workforce

Meaning
to reduce the number of employees
Example
Due to reduced demand, the factory **cut down workforce** by 20 percent.
idiom

shoulder the blame

Meaning
to take responsibility for something bad.
Example
He decided to **shoulder the blame** for the error.
phrasal-verb

speak highly of

Meaning
to praise someone or something
Example
Everyone **speaks highly of** her work ethic.
idiom

Crossing the line

Meaning
To go beyond acceptable or proper boundaries.
Example
The diplomat was criticized for **crossing the line** in his comments about the host country.
phrasal-verb

log in to

Meaning
to enter your username and password to access an account
Example
I can’t **log in to** my Instagram account right now.
phrasal-verb

blend across

Meaning
to mix or merge cultures or systems from different areas
Example
Global cuisines often **blend across** traditions and tastes.
idiom

Don’t lose heart

Meaning
Don’t become discouraged.
Example
Even if you fail once, **don’t lose heart**.
idiom

hack the system

Meaning
to break into a system or network to gain unauthorized access
Example
He was caught trying to **hack the system** for personal gain.
phrasal-verb

stop over

Meaning
to stay somewhere for a short time during a long journey
Example
We’ll **stop over** in Dubai for one night before heading to Paris.
idiom

the apple of one's eye

Meaning
someone or something that is cherished or loved deeply
Example
Her son is truly **the apple of her eye**.
idiom

carry the weight of responsibility

Meaning
to bear the burden of an important duty or obligation
Example
As a team leader, he has to **carry the weight of responsibility**.
phrasal-verb

wash up

Meaning
to wash the dishes after a meal; to clean yourself
Example
I’ll **wash up** after we finish dinner.
idiom

do the right thing

Meaning
to act in a morally or socially responsible way
Example
Even when it’s hard, always **do the right thing**.
idiom

better safe than sorry

Meaning
It’s wiser to be cautious than to take risks and regret later.
Example
I always double-check the locks — **better safe than sorry**.
phrasal-verb

move out of

Meaning
to leave a specific place or situation
Example
They decided to **move out of** the city and live in the countryside.
phrasal-verb

stand up against

Meaning
to resist or oppose injustice; to defend principles
Example
People **stand up against** censorship to protect freedom of speech.
idiom

the art of persuasion

Meaning
the ability to convince someone to do something or believe something
Example
He mastered **the art of persuasion** and convinced them to support his cause.
phrasal-verb

boost foreign reserves

Meaning
to increase a country's holdings of foreign currencies
Example
The rise in exports helped **boost foreign reserves** significantly.
phrasal-verb

pace yourself through

Meaning
to move steadily through a task without rushing
Example
I **pace myself through** long study guides to stay focused.
phrasal-verb

work through hardship

Meaning
to continue working even during difficult times
Example
She managed to **work through hardship** without losing hope.
idiom

a workaholic

Meaning
a person who works too much and finds it hard to stop
Example
He’s such **a workaholic**, even on weekends he works.
idiom

take charge

Meaning
to take control or responsibility for something
Example
She decided to **take charge** of the project herself.
idiom

balance the books

Meaning
to make sure income and expenses are equal
Example
The accountant worked late to **balance the books**.
idiom

jog someone's memory

Meaning
to make someone remember something
Example
That smell **jogged my memory** of our school canteen.
idiom

a power play

Meaning
a strategic move to gain control or influence over a situation
Example
His decision to challenge the leader was a clear **power play**.
idiom

come to mind

Meaning
to suddenly remember something
Example
Her name didn’t **come to mind** at first.
idiom

black box thinking

Meaning
analyzing unknown processes by studying their inputs and outputs
Example
In AI research, **black box thinking** helps improve transparency.
phrasal-verb

cheer oneself up

Meaning
to make yourself feel happier
Example
She watched her favorite movie to **cheer herself up** after a rough day.
phrasal-verb

go into

Meaning
to discuss or examine something in detail
Example
The lecturer didn’t **go into** much detail about the topic.
idiom

lost in the moment

Meaning
to be completely absorbed in what you’re doing
Example
She was **lost in the moment** while painting her favorite landscape.
phrasal-verb

climb back

Meaning
to recover a previous position after losing it
Example
Stock prices have started to **climb back** after the market crash.
phrasal-verb

delve into

Meaning
to explore something deeply and thoroughly
Example
The paper **delves into** the social implications of the policy.
idiom

Fall down seven times, stand up eight

Meaning
Keep trying no matter how many times you fail.
Example
**Fall down seven times, stand up eight** — that’s the spirit of success.
idiom

on the market

Meaning
available for sale
Example
Their house has been **on the market** for over six months.
idiom

on the fence

Meaning
undecided or unsure about something
Example
She’s still **on the fence** about moving abroad.
phrasal-verb

speak out against injustice

Meaning
to express opposition to unfair treatment or actions
Example
Activists continued to **speak out against injustice** despite threats.
idiom

live up to one's promise

Meaning
to fulfill what was promised or expected
Example
He **lived up to his promise** and completed the project.
phrasal-verb

ship out to

Meaning
to send goods to a destination
Example
The factory **ships out to** regional stores every Thursday.
idiom

fall through

Meaning
to fail to happen
Example
Our travel plans might **fall through** if the storm hits.
idiom

get the show on the road

Meaning
to begin an activity or journey
Example
Let’s **get the show on the road** and start our trip.
phrasal-verb

settle into peace

Meaning
to reach a state of inner calm and balance
Example
After journaling, I finally **settled into peace**.
idiom

walking on air

Meaning
to feel very happy and excited
Example
After winning the match, he was **walking on air**.
phrasal-verb

bring out

Meaning
to reveal or emphasize a quality or idea
Example
Her words **brought out** the importance of teamwork.
phrasal-verb

follow through on goals

Meaning
to complete tasks or commitments that one starts
Example
To grow professionally, you must **follow through on goals**.
phrasal-verb

pop into

Meaning
to enter a place briefly and casually
Example
We **popped into** a café for a quick coffee.
idiom

A rising tide lifts all boats

Meaning
When the economy improves, everyone benefits to some extent.
Example
When the new policies boosted trade, people said that **a rising tide lifts all boats**.
phrasal-verb

learn through experience

Meaning
to improve by reflecting on what has happened before
Example
We **learn through experience** when forecasts miss the mark.
phrasal-verb

hand action items out

Meaning
to assign follow-up tasks to specific people
Example
Facilitators **hand action items out** before closing the meeting.
phrasal-verb

press on

Meaning
to continue doing something in a determined way despite difficulties
Example
Although he was tired, he decided to **press on** until he finished the task.
phrasal-verb

lace up for

Meaning
to tie your shoes or gear in preparation for something
Example
I **lace up for** my morning run as soon as the sun comes up.
idiom

There’s always hope

Meaning
No matter how bad things look, you can still hope.
Example
Don’t lose heart — **there’s always hope**.
idiom

Stick with it

Meaning
Keep doing something even if it’s hard.
Example
Learning English takes time, so **stick with it**.
phrasal-verb

take note of

Meaning
to pay attention to and remember something important
Example
He carefully **took note of** all the suggestions during the review meeting.
phrasal-verb

blow off work

Meaning
to skip work or avoid responsibilities, often to reduce stress
Example
He decided to **blow off work** and spend the day at the beach.
idiom

push yourself to the limit

Meaning
to make maximum effort even when it’s tough
Example
Athletes **push themselves to the limit** to achieve their dreams.
idiom

at the helm

Meaning
in a position of leadership or control
Example
With her **at the helm**, the company has grown rapidly.
idiom

penny for your thoughts

Meaning
a way of asking what someone is thinking.
Example
You've been quiet for a while. A **penny for your thoughts**?
phrasal-verb

show up late

Meaning
to arrive later than expected
Example
He always **shows up late** for work.
phrasal-verb

calm oneself down

Meaning
to relax and regain emotional control after being upset or angry
Example
He took a deep breath to **calm himself down** before speaking.
phrasal-verb

open yourself to experiences

Meaning
to be willing to try new cultural activities or perspectives
Example
When you **open yourself to experiences**, you grow beyond your comfort zone.
idiom

beat down

Meaning
to strike repeatedly with force, such as intense sun or rain
Example
The afternoon sun **beat down** on the field all day.
idiom

take with a grain of salt

Meaning
to view something with skepticism or not completely believe it
Example
He's known for exaggerating, so **take his stories with a grain of salt**.
phrasal-verb

put together

Meaning
to assemble or create something by organizing parts
Example
She helped **put together** the entire presentation.
idiom

mark up

Meaning
to increase the price of something
Example
Vendors plan to **mark up** prices during the festival.
phrasal-verb

connect to

Meaning
to feel a sense of belonging with one’s culture or roots
Example
I **connect to** my culture through music and food.
idiom

a clean bill of health

Meaning
a report confirming good health
Example
The doctor gave me **a clean bill of health** after the check-up.
phrasal-verb

back others up

Meaning
to support or defend other people’s actions or opinions
Example
A responsible leader always **backs others up** when they take initiative.
idiom

get a taste of your own medicine

Meaning
to be treated in the same unpleasant way that you have treated others
Example
He's always rude to people, so I'm glad he finally **got a taste of his own medicine**.
idiom

couldn’t care less

Meaning
to show total indifference
Example
She **couldn’t care less** about what people think.
phrasal-verb

make it

Meaning
to become successful; to achieve something desired
Example
After years of struggle, he finally **made it** as a professional artist.
phrasal-verb

dig up on

Meaning
to investigate and discover information about someone or something
Example
Reporters **dig up on** candidates before the debate night.
idiom

draw inspiration from

Meaning
to be motivated or influenced by something
Example
He **drew inspiration from** nature for his latest painting.
phrasal-verb

stay grounded

Meaning
to remain humble and emotionally balanced
Example
No matter how successful you become, always **stay grounded**.
idiom

in the dumps

Meaning
feeling sad or depressed
Example
After the argument, he was really **in the dumps**.
phrasal-verb

stand strong

Meaning
to remain emotionally firm despite difficulties
Example
She had to **stand strong** when everything seemed to fall apart.
idiom

in the same league

Meaning
comparable in quality or ability
Example
Those two companies aren’t **in the same league**.