brand awareness
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idiom

brand awareness

Meaning
the extent to which consumers are familiar with a brand
Example
Our main goal is to increase **brand awareness** through social media.
idiom

check up on

Meaning
to verify that someone or something is doing well
Example
I’ll **check up on** the interns after the training session.
idiom

a roof over your head

Meaning
a place to live; a shelter
Example
At least we have **a roof over our heads**.
idiom

troll someone

Meaning
to deliberately provoke or upset someone online
Example
Some users love to **troll** others just for fun.
idiom

strong password

Meaning
a password that is difficult for others to guess, typically combining letters, numbers, and symbols
Example
For better security, always use a **strong password** with at least eight characters.
idiom

check in with

Meaning
to contact someone to exchange updates
Example
I’ll **check in with** the vendor later today.
idiom

carve up

Meaning
to divide something into parts
Example
Let’s **carve up** the timeline into manageable phases.
idiom

bend the rules

Meaning
to make exceptions; to modify rules slightly
Example
The teacher **bent the rules** to help the new student.
idiom

bury the differences

Meaning
to forget disagreements and be friendly again
Example
They decided to **bury their differences** and work together.
idiom

blow your mind

Meaning
to impress or amaze someone greatly
Example
The new AI technology will **blow your mind**.
idiom

patch up

Meaning
to repair something or improve a damaged relationship
Example
They managed to **patch up** their friendship after the argument.
idiom

Keep the faith

Meaning
Continue to believe that things will work out.
Example
Even in hard times, **keep the faith**.
idiom

Go bust

Meaning
To go bankrupt or out of business.
Example
Many small banks **went bust** during the financial crisis.
idiom

in full swing

Meaning
at the peak of activity or progress
Example
The dance rehearsal is **in full swing** before the big day.
idiom

fulfill one's obligations

Meaning
to complete or carry out one's duties
Example
He always tries to **fulfill his obligations** to his clients.
idiom

poetic justice

Meaning
a situation in which virtue is rewarded and vice is punished, often ironically
Example
It was **poetic justice** when the dishonest lawyer lost his case due to his own lies.
idiom

neck and neck

Meaning
very close in a race or competition
Example
The two runners were **neck and neck** until the final lap.
idiom

to nurse someone back to health

Meaning
to help someone recover from illness
Example
She **nursed her mother back to health** after the accident.
idiom

in the pink of health

Meaning
in very good health
Example
After months of rest, he’s now **in the pink of health**.
idiom

weakest link

Meaning
the most vulnerable part of a system or group
Example
Human error is often the **weakest link** in cybersecurity.
idiom

go with your gut

Meaning
to trust your instinct when making a decision
Example
Sometimes you just have to **go with your gut**.
idiom

Patience is bitter, but its fruit is sweet

Meaning
Although waiting is hard, it results in good outcomes.
Example
It might be tough, but **patience is bitter, but its fruit is sweet**.
idiom

turn the tide

Meaning
to cause a significant change in a situation or trend
Example
The new strategy helped us **turn the tide** in our favor.
idiom

out of harm’s way

Meaning
To be safe from danger or difficulty.
Example
Make sure the children are **out of harm’s way** before lighting the fire.
idiom

Under the spotlight

Meaning
Receiving public attention or scrutiny.
Example
The editor has been **under the spotlight** after the controversial article.
idiom

bounce around

Meaning
to discuss or move between ideas casually
Example
Let’s **bounce around** concepts before we pick one.
idiom

a front-page story

Meaning
a news story that is important enough to be placed on the front page of a newspaper
Example
The fire in the city center was **a front-page story** for the national newspapers.
idiom

Don't put all your eggs in one basket

Meaning
Don’t risk everything on a single plan.
Example
You should invest in different areas; **don’t put all your eggs in one basket**.
idiom

Never give up

Meaning
Always continue trying despite difficulties.
Example
No matter how hard it is, **never give up**.
idiom

give someone the creeps

Meaning
to make someone feel uncomfortable or afraid
Example
Old abandoned houses **give me the creeps**.
idiom

take the reins

Meaning
to take control or responsibility
Example
After the director retired, she **took the reins** of the company.
idiom

draw on

Meaning
to use something as a resource
Example
We’ll **draw on** last year’s data for the report.
idiom

iron out the wrinkles

Meaning
to solve small problems or differences
Example
We need to **iron out the wrinkles** before launching the project.
idiom

streamline the process

Meaning
to make a process more efficient and effective by simplifying or eliminating unnecessary steps
Example
We need to **streamline the process** of content creation to save time.
idiom

rant and rave

Meaning
to shout and complain loudly
Example
He was **ranting and raving** about the bad service.
idiom

smoke-filled room

Meaning
a place where powerful people make decisions secretly
Example
The new policy was decided in a **smoke-filled room** by senior officials.
idiom

at the end of the day

Meaning
when everything is considered; ultimately
Example
**At the end of the day**, teamwork solved the problem.
idiom

cross the ethical line

Meaning
to do something that is considered morally wrong in ethics
Example
Selling user data without permission **crosses the ethical line**.
idiom

spaced out

Meaning
not paying attention; lost in thought
Example
He looked completely **spaced out** during the meeting.
idiom

throw caution to the wind

Meaning
to do something risky without worrying
Example
I decided to **throw caution to the wind** and try it.
idiom

Tell the truth

Meaning
To say what is true instead of lying.
Example
Please **tell the truth**, even if it hurts.
idiom

Burn the bridges

Meaning
to destroy the possibility of returning to a previous situation
Example
Once he left the company, he decided to **burn the bridges** and not look back.
idiom

make a good impression

Meaning
to create a positive image of yourself in someone's mind
Example
You should dress well to **make a good impression**.
idiom

a step in the right direction

Meaning
a small action that leads to progress towards a goal
Example
Completing the first phase of the project is definitely **a step in the right direction**.
idiom

square peg in a round hole

Meaning
someone or something that doesn't fit or belong in a particular place or situation
Example
Putting a modern building in a historical district is like trying to fit a **square peg in a round hole**.
idiom

open and shut case

Meaning
a case that is easily decided or obvious
Example
It was an **open and shut case** with clear evidence.
idiom

have a heart

Meaning
to show compassion or kindness
Example
**Have a heart**, he didn’t mean to hurt you.
idiom

keep it up

Meaning
to continue doing something well
Example
You’re doing great with your studies—**keep it up**!
idiom

run the show

Meaning
to be in charge of an activity or organization
Example
Ever since the director left, Emma has been **running the show**.
idiom

opt in

Meaning
to choose to participate
Example
Employees can **opt in** to the wellness program.
idiom

to make a boo-boo

Meaning
to make a small or funny mistake
Example
Oops, I **made a boo-boo** and sent the wrong file!
idiom

hashtag activism

Meaning
using hashtags to support social or political causes online
Example
**Hashtag activism** can raise awareness but may not lead to real change.
idiom

roads less traveled

Meaning
choices or paths in life that are unusual or adventurous
Example
He prefers to take the **roads less traveled** and discover new cultures.
idiom

grit your teeth

Meaning
to accept something unpleasant and continue
Example
He had to **grit his teeth** and finish the job.
B1 idiom

all ears

Listening very attentively
Meaning
Listening very attentively
Example
When the teacher started explaining the concept, the students were all ears.
When the teacher started explaining the concept, the students were all ears.
idiom

Out of focus

Meaning
Not clear or not paying attention
Example
He looked tired and completely **out of focus** during the meeting.
idiom

justice will prevail

Meaning
in the end, right will triumph over wrong
Example
Even though the case was difficult, I believe that **justice will prevail**.
idiom

sharp as a tack

Meaning
very intelligent or quick-thinking
Example
She's **sharp as a tack** and always has the best answers in class.
idiom

a thing of the past

Meaning
something that no longer exists or happens
Example
With smartphones, landline phones are **a thing of the past**.
idiom

algorithmic trading

Meaning
the use of algorithms to automate trading in financial markets
Example
Banks are increasingly using **algorithmic trading** to optimize their investments.
idiom

neural spark

Meaning
a sudden moment of insight or creativity in AI innovation
Example
Her idea was a true **neural spark** that changed the whole project.
idiom

without a care in the world

Meaning
free from worries or problems
Example
The kids were playing **without a care in the world**.
idiom

Break the news

Meaning
To tell someone important or bad news.
Example
He didn’t know how to **break the news** to his parents.
idiom

bridge the gap

Meaning
to reduce differences or improve relations
Example
The treaty aims to **bridge the gap** between the two sides.
idiom

hangover cure

Meaning
a remedy for the aftereffects of drinking too much alcohol
Example
He swears by coffee as the best **hangover cure**.
idiom

divide and conquer

Meaning
to gain control by causing disagreement among others
Example
The dictator used a **divide and conquer** strategy to maintain power.
idiom

hope for the best

Meaning
expect a positive outcome even in uncertainty
Example
We did everything we could, now let’s **hope for the best**.
idiom

block off

Meaning
to close an area so people cannot enter
Example
Police **blocked off** the street after the accident.
idiom

pay off

Meaning
to yield good results after effort
Example
All those late nights finally **paid off** during the launch.
idiom

caught between two stools

Meaning
to fail because of trying to do two things at once
Example
He was **caught between two stools**—trying to please both his boss and his team.
idiom

peace and quiet

Meaning
a time of calmness and tranquility
Example
I just need some **peace and quiet** to finish my work.
idiom

day in court

Meaning
a fair opportunity to defend oneself or be heard
Example
Everyone deserves their **day in court**.
idiom

take no prisoners

Meaning
to be ruthless or extremely determined in achieving something
Example
Our sales team **takes no prisoners** when it comes to competition.
idiom

hand off to

Meaning
to transfer responsibility or control to someone else
Example
I’ll **hand this off to** the design team tomorrow.
idiom

get ahead of the game

Meaning
to be more successful or advanced than others
Example
He’s always looking for new ideas to **get ahead of the game**.
idiom

turn the other cheek

Meaning
to ignore insults or avoid taking revenge
Example
He chose to **turn the other cheek** instead of fighting back.
idiom

in no time

Meaning
very quickly; almost immediately
Example
He finished the task **in no time**.
idiom

believe in yourself

Meaning
to have confidence in your own abilities
Example
**Believe in yourself** and you can achieve anything.
idiom

talk in circles

Meaning
to discuss something without reaching a conclusion
Example
We **talked in circles** for hours but didn’t solve anything.
idiom

button up

Meaning
to finish preparations or close something securely
Example
Let’s **button up** the proposal by Friday.
idiom

dress up

Meaning
to wear formal or special clothes
Example
We don’t have to **dress up** for tonight’s dinner—it’s casual.
idiom

full of beans

Meaning
very energetic and lively
Example
The kids are **full of beans** this morning.
idiom

adapt to new surroundings

Meaning
to adjust to a new environment or situation
Example
After moving to a new city, it took her some time to **adapt to new surroundings**.
idiom

runway for growth

Meaning
the time or resources a startup has before it needs more funding
Example
The startup has enough **runway for growth** for the next 12 months.
idiom

play your part

Meaning
to do your share of the work or responsibility
Example
Everyone needs to **play their part** to make the event successful.
idiom

get the creative juices flowing

Meaning
to start being creative or imaginative
Example
A walk in nature helps me **get the creative juices flowing**.
idiom

lose touch

Meaning
to stop communicating with someone
Example
We **lost touch** after college.
idiom

Go Dutch

Meaning
To share the cost of something equally.
Example
Let’s **go Dutch** on the dinner tonight.
idiom

open up

Meaning
to become willing to share thoughts or to start operating
Example
He finally **opened up** about the challenges he’s facing.
idiom

data is the new oil

Meaning
information has become a valuable resource in the modern world
Example
Every company knows that **data is the new oil**.
idiom

vote with one’s feet

Meaning
to show disapproval by leaving or not participating
Example
Many citizens **voted with their feet** by not attending the rally.
idiom

vote down

Meaning
to reject something by voting against it
Example
The board may **vote down** the new proposal.
idiom

a work in progress

Meaning
something that is still being developed or improved
Example
The project is still **a work in progress**, but it's going well.
idiom

hit upon an idea

Meaning
to suddenly think of a good idea
Example
I **hit upon an idea** for improving the app.
idiom

go by the book

Meaning
to follow rules or procedures strictly
Example
The officer always **goes by the book** during inspections.
idiom

neural network of ideas

Meaning
a complex and interconnected web of thoughts or concepts
Example
Her brain works like a **neural network of ideas**.
idiom

backpropagation

Meaning
a learning algorithm used in neural networks to minimize error by adjusting weights through the network
Example
The **backpropagation** algorithm helps in optimizing the neural network's performance.
idiom

a stepping stone

Meaning
an event or experience that helps one to progress
Example
This internship was **a stepping stone** to my career.
idiom

fingers crossed

Meaning
hoping for good luck or a good result
Example
I have my **fingers crossed** for your exam results.
idiom

put the finishing touches

Meaning
to complete something perfectly by adding the final details
Example
She’s **putting the finishing touches** on her painting.
idiom

left speechless

Meaning
so surprised that you cannot speak
Example
I was **left speechless** by her generosity.
idiom

patch over

Meaning
to cover up a problem without truly fixing it
Example
We can’t just **patch over** the security flaws.
idiom

break free

Meaning
to escape from control or restriction
Example
She wanted to **break free** from her routine life.
idiom

East meets West

Meaning
A blending of Eastern and Western cultures
Example
This restaurant is a perfect example of **East meets West** cuisine.
idiom

change of guard

Meaning
a change in leadership or authority
Example
There has been a **change of guard** in the ruling party.
idiom

kick the bucket

Meaning
to die (informal)
Example
He finally **kicked the bucket** after a long illness.
idiom

eye on the prize

Meaning
to stay focused on achieving your goal
Example
She always keeps her **eye on the prize** no matter what.
idiom

run circles around someone

Meaning
to be much better than someone at something
Example
She can **run circles around** anyone in the debate team.
idiom

look forward to

Meaning
to feel excited about something that is going to happen
Example
I **look forward to** meeting you soon.
idiom

by the way

Meaning
used to introduce a new topic or add extra information
Example
**By the way**, did you finish your project?
idiom

on edge

Meaning
to be nervous, tense, or irritable
Example
She’s been **on edge** since the exam started.
idiom

ground control

Meaning
authority or people managing a situation
Example
In this project, Sarah is **ground control**.
idiom

Building castles in the air

Meaning
To have unrealistic or impractical plans or dreams.
Example
She’s always **building castles in the air**, dreaming of a perfect world.
idiom

a breakthrough

Meaning
a significant discovery or achievement in science or research
Example
The team made **a breakthrough** in cancer research.
idiom

Change is the only constant

Meaning
Everything in life keeps changing; nothing stays the same.
Example
Don’t resist — change is the only constant.
idiom

Nosey parker

Meaning
Someone who is too interested in other people's business.
Example
Stop being a **nosey parker** and mind your own business!
idiom

knuckle down

Meaning
to start working hard, especially after delaying
Example
It’s time to **knuckle down** and finish this report.
idiom

chase your dreams

Meaning
to actively try to achieve your ambitions
Example
You should always **chase your dreams** no matter how hard it seems.
idiom

weather the storm

Meaning
to survive a difficult situation
Example
Our company managed to **weather the storm** during the crisis.
idiom

sour grapes

Meaning
pretending to dislike something you can’t have
Example
His comments about the award being unfair are just **sour grapes**.
idiom

phishing expedition

Meaning
an attempt to obtain sensitive information by deceit
Example
The suspicious email was part of a **phishing expedition**.