🧠Psychographics

noun
/ˌsaɪ.kəʊˈɡræf.ɪks/

Meaning

The study and classification of people according to their attitudes, aspirations, and other psychological criteria.

Example Sentences

Psychographics reveal consumer buying motives.

Synonyms

Consumer Behavior, Lifestyle Analysis, Interests

Antonyms

Surface-level Analysis, Lack of Insights, Random Targeting

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