🎨personalization

noun
/ˌpɜːsəˈnælɪzeɪʃən/

Meaning

The action of making something personal or individual; customization.
Customizing services or products according to user preferences.

Example Sentences

Personalization in marketing improves customer engagement.

Online stores use personalization to improve customer experience.

Synonyms

customization, individualization, tailoring
Entry 1
customization, individualization, tailoring
Entry 2
customization, tailoring, individualization

Antonyms

standardization, uniformity, generalization
Entry 1
standardization, uniformity
Entry 2
standardization, uniformity, generalization

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