target audience
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All Types idiom phrasal-verb proverb
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idiom

target audience

Meaning
a specific group of people a campaign is aimed at
Example
You need to know your **target audience** before launching a campaign.
idiom

the political hot potato

Meaning
a controversial issue that no one wants to handle
Example
Corruption has become **a political hot potato** in the country.
idiom

turn the corner

Meaning
to pass a difficult stage and begin to improve
Example
After months of losses, the company finally **turned the corner**.
idiom

Time heals all wounds

Meaning
Emotional pain will lessen with time.
Example
Don’t worry, time heals all wounds.
idiom

the letter of the law

Meaning
following the exact wording of the law
Example
He follows **the letter of the law**, not its spirit.
idiom

talk someone into

Meaning
to persuade someone to do something
Example
He **talked me into** joining the event.
idiom

travel light

Meaning
to travel with very little luggage
Example
When I travel for business, I like to **travel light**.
idiom

take the credit

Meaning
to accept praise for something one did
Example
She was the one who solved the issue, but he tried to **take the credit**.
idiom

the final frontier

Meaning
the last or most difficult challenge or area of exploration
Example
For many scientists, space remains **the final frontier**.
idiom

thinking outside the algorithm

Meaning
to think creatively beyond structured systems or programmed logic
Example
Our best innovation came when we started **thinking outside the algorithm**.
idiom

talk the same language

Meaning
to have similar ideas and understanding
Example
We get along because we **talk the same language**.
idiom

Too many cooks spoil the broth

Meaning
When too many people try to manage something, it can fail.
Example
If everyone keeps giving their opinion, remember that **too many cooks spoil the broth**.
idiom

to machine learn

Meaning
to learn automatically from data without human intervention
Example
The system continues **to machine learn** as more data is fed into it.
idiom

talk around something

Meaning
to discuss something without addressing it directly
Example
She kept **talking around** the topic instead of answering the question directly.
idiom

tie up loose ends

Meaning
to complete the remaining small tasks of a project
Example
Before the deadline, we need to **tie up loose ends**.
idiom

train your brain

Meaning
to practice and improve one’s cognitive abilities
Example
Use puzzles to **train your brain** like an AI model.
idiom

throw a curveball

Meaning
to surprise someone with something unexpected
Example
The new policy really **threw us a curveball**.
idiom

to be in someone’s good books

Meaning
to be in favor with someone
Example
If you want to get promoted, you need to be **in the boss’s good books**.
idiom

the driving force

Meaning
the person or thing that motivates or leads progress
Example
She was **the driving force** behind the project.
idiom

to screw up

Meaning
to make a serious mistake or spoil something
Example
I really **screwed up** the presentation.
idiom

the acid test

Meaning
a true and final test of success
Example
The real market will be **the acid test** for this invention.
idiom

take one's hat off to

Meaning
to show respect or admiration for someone
Example
I **take my hat off to** you for handling the situation so calmly.
idiom

take on board

Meaning
to accept or take responsibility for something
Example
The manager had to **take on board** the new task for the team.
idiom

to weather the storm

Meaning
to successfully overcome a difficult or challenging situation
Example
Despite the economic downturn, the company managed **to weather the storm** and stay profitable.
idiom

to reach for the moon

Meaning
to aim for something that is difficult or seemingly impossible to achieve
Example
He decided to **reach for the moon** and apply for the most competitive university.
idiom

The greater good

Meaning
The idea that actions should be judged based on how much they contribute to the overall well-being of society, rather than individual interests.
Example
In times of crisis, leaders must always think about **the greater good** before making decisions.
idiom

turn a corner

Meaning
to begin to improve after a difficult period
Example
Things started to **turn a corner** after the new management took over.
idiom

the black sheep

Meaning
a person who is a disgrace to their family or group
Example
He’s **the black sheep** of the family.
idiom

the rest is history

Meaning
used to say that everyone knows what happened next
Example
They met in college, fell in love, and **the rest is history**.
idiom

the picture of health

Meaning
a person who looks very healthy
Example
Despite his age, he’s still **the picture of health**.
idiom

To meet one’s Waterloo

Meaning
To encounter one’s ultimate defeat or failure.
Example
After years of success, the company finally **met its Waterloo**.
idiom

to err is human

Meaning
everyone makes mistakes; it’s natural to be imperfect
Example
**To err is human**, but to learn from errors is wisdom.
idiom

trial and error

Meaning
learning through experimenting and correcting mistakes
Example
We developed the product through **trial and error**.
idiom

The unexamined life is not worth living

Meaning
A life lived without introspection or self-reflection is not truly fulfilling or meaningful.
Example
Socrates' belief that **the unexamined life is not worth living** continues to inspire those seeking a deeper understanding of existence.
idiom

training the model

Meaning
to teach an AI system how to make predictions by feeding it data
Example
We spent weeks **training the model** before deployment.
idiom

take the blame

Meaning
to accept responsibility for something wrong
Example
He decided to **take the blame** for the team's failure.
idiom

throw money down the drain

Meaning
to waste money on something useless
Example
Buying that fake brand bag was like **throwing money down the drain**.
idiom

take your time

Meaning
don’t rush; use as much time as needed
Example
**Take your time** and finish the job carefully.
idiom

to get away with murder

Meaning
to do something wrong and avoid punishment
Example
Rich criminals often **get away with murder** due to influence.
idiom

twist someone's arm

Meaning
to persuade someone forcefully
Example
I had to **twist his arm** to get him to come.
idiom

take your breath away

Meaning
to surprise or impress someone very much
Example
The beauty of the sunset will **take your breath away**.
idiom

the pen is mightier than the sword

Meaning
words and communication have more power than violence
Example
He believes **the pen is mightier than the sword**, so he fights with ideas, not weapons.
idiom

the early bird catches the worm

Meaning
people who start early are more likely to succeed
Example
**The early bird catches the worm**, so start your day early.
idiom

Take my word for it

Meaning
Trust what I am saying; believe me.
Example
**Take my word for it**, this method really works.
idiom

to bring someone to justice

Meaning
to capture and punish someone for a crime
Example
The police vowed to **bring the killers to justice**.
idiom

throw someone under the bus

Meaning
to betray or sacrifice someone to save yourself
Example
He **threw his colleague under the bus** to avoid getting fired.
idiom

tiger mom

Meaning
a strict mother who pushes her children to achieve high standards
Example
Her friends call her a **tiger mom** because she’s very demanding.
idiom

to make a name for oneself

Meaning
to become famous or well known for something
Example
He worked hard to **make a name for himself** in the tech industry.
idiom

the winds of change

Meaning
an influence that promotes change
Example
**The winds of change** are blowing through the organization.
idiom

take it with a grain of salt

Meaning
to not completely believe something
Example
He tends to exaggerate, so **take his stories with a grain of salt**.
idiom

time is money

Meaning
time is valuable and should not be wasted
Example
In business, every minute counts because **time is money**.
idiom

team effort

Meaning
work done by a group of people to achieve a common goal
Example
The success of the project was due to a great **team effort**.
idiom

the art of something

Meaning
the skill of doing something well
Example
She has mastered **the art of** storytelling.
idiom

the old school

Meaning
having traditional beliefs or methods
Example
My professor is from **the old school**; he prefers chalkboards to slides.
idiom

turn the tables

Meaning
to reverse a situation and gain the upper hand
Example
They were losing, but managed to **turn the tables** in the final round.
idiom

to be in the spotlight

Meaning
to receive a lot of public attention
Example
The artist has been **in the spotlight** since her latest exhibition.
idiom

take someone aback

Meaning
to surprise or shock someone suddenly
Example
I was **taken aback** by his rude comment.
idiom

That ship has sailed

Meaning
That opportunity is gone and cannot be used anymore.
Example
I wanted to apply for that job, but **that ship has sailed**.
idiom

the last straw

Meaning
the final problem that makes a situation unbearable
Example
His rude comment was **the last straw** for her.
idiom

tear one’s hair out

Meaning
to be extremely worried or upset
Example
She was **tearing her hair out** trying to find her lost keys.
idiom

Trickle-down effect

Meaning
Economic benefits of the wealthy gradually reaching the lower-income groups.
Example
Critics argue that the **trickle-down effect** rarely helps the poor.
idiom

take responsibility

Meaning
to be accountable for something you did or are in charge of.
Example
You need to **take responsibility** for your actions.
idiom

tighten the screws

Meaning
to put pressure on someone to make them behave or act a certain way
Example
The government **tightened the screws** on tax evaders.
idiom

throw one’s hat into the ring

Meaning
to announce one’s intention to compete or take part, especially in politics
Example
He finally **threw his hat into the ring** for the mayoral election.
idiom

the sky's the limit

Meaning
there is no limit to what you can achieve
Example
With talent and hard work, **the sky’s the limit** for you.
idiom

the cutting edge

Meaning
the most advanced or innovative part of something
Example
This new design is at **the cutting edge** of architecture.
idiom

teach an old dog new tricks

Meaning
to try to teach someone something that is difficult for them to learn due to their age or experience
Example
It's hard to **teach an old dog new tricks**, but I'll try.
idiom

tell tales

Meaning
to gossip or reveal secrets, often to get someone in trouble
Example
Stop **telling tales** about your coworkers.
idiom

to encrypt data

Meaning
to convert data into a secure format to prevent unauthorized access
Example
All sensitive information must be **to encrypt data** before storage.
idiom

tee up

Meaning
to prepare something for easy execution
Example
I’ll **tee up** the slides so you can start on time.
idiom

train of thought

Meaning
a connected series of thoughts
Example
I lost my **train of thought** during the presentation.
idiom

to deep dive into data

Meaning
to analyze data in great detail
Example
We need **to deep dive into data** to understand the root cause of the problem.
idiom

Things will get better

Meaning
difficult situations will improve over time
Example
I know you're stressed, but remember, **things will get better**.
idiom

The truth will set you free

Meaning
By being truthful, you can avoid trouble and feel liberated.
Example
Even though it was hard, **the truth will set you free** in the end.
idiom

to bite the bullet

Meaning
to make a difficult decision or endure something unpleasant
Example
I didn't want to go to the doctor, but I had to **bite the bullet**.
idiom

Throw down the gauntlet

Meaning
To challenge someone to fight or compete.
Example
He **threw down the gauntlet** by questioning his opponent’s honesty.
idiom

to come out on top

Meaning
to succeed in a difficult situation or competition
Example
After a fierce competition, they **came out on top** and won the contract.
idiom

take a leaf out of someone’s book

Meaning
to imitate or follow someone’s good example
Example
Other cities should **take a leaf out of Copenhagen’s book** on eco-friendly transport.
idiom

think tank

Meaning
a group of experts developing new ideas or policies
Example
The **think tank** proposed innovative educational reforms.
idiom

to have hope in one's heart

Meaning
to remain hopeful and optimistic about the future
Example
Despite all the challenges, he always **has hope in his heart**.
idiom

to go viral

Meaning
to spread rapidly, especially online
Example
The new research paper **went viral** on social media.
idiom

That’s exactly right

Meaning
Used to completely agree with a statement
Example
**That’s exactly right**, we should focus on quality first.
idiom

to lay down the law

Meaning
to assert authority and dictate how things should be done
Example
The new judge quickly **laid down the law** in the courtroom.
idiom

take ownership

Meaning
to take full responsibility for something
Example
Leaders should **take ownership** of both successes and failures.
idiom

to have someone's back

Meaning
To support or defend someone.
Example
Don’t worry, I **have your back** if things go wrong.
idiom

toe the line

Meaning
to obey rules or follow the official policy
Example
All members are expected to **toe the line** with party policy.
idiom

touch gold

Meaning
to be very successful or lucky in something
Example
Every project he takes on seems to **touch gold**.
idiom

to get the ball rolling

Meaning
to start something, especially a project or task
Example
Let's **get the ball rolling** and start the meeting.
idiom

to put one's finger on

Meaning
to identify or recognize something with precision
Example
The journalist was able to **put her finger on** the exact cause of the political unrest.
idiom

to make a splash

Meaning
to attract a lot of attention or make a big impact
Example
Her new book **made a splash** in the literary world.
idiom

test the waters

Meaning
to try something out before committing fully
Example
Before launching the product, we decided to **test the waters**.
idiom

The devil is in the details

Meaning
Small details are often the most important or problematic.
Example
The overall concept was great, but **the devil is in the details**.
idiom

There's strength in numbers

Meaning
A larger group is stronger than an individual.
Example
Together we can achieve more because **there's strength in numbers**.
idiom

take the plunge

Meaning
to decide to do something risky or difficult
Example
After years of thinking, he finally **took the plunge** and started his business.
idiom

top dog

Meaning
the most important or powerful person
Example
He’s the **top dog** in the company.
idiom

throw your hat in the ring

Meaning
to show interest in something, especially a competition or challenge
Example
I decided to **throw my hat in the ring** and apply for the leadership role.
idiom

to pass the baton

Meaning
to transfer responsibility to someone else
Example
After years of leadership, he decided it was time to **pass the baton** to his successor.
idiom

the algorithm knows best

Meaning
suggesting that AI or machine learning models are often the most reliable or efficient way to make decisions or predictions
Example
In most cases, **the algorithm knows best** when it comes to sorting large volumes of data.
idiom

to draw the line

Meaning
to set a limit on what is acceptable
Example
We need to **draw the line** between inspiration and plagiarism.
idiom

the ivory tower

Meaning
a place or situation where one is disconnected from practical concerns or the real world
Example
Academics are often accused of living in **the ivory tower**.
idiom

take the pressure off

Meaning
to make a stressful situation easier
Example
Hiring an assistant really **took the pressure off** me.
idiom

take a deep breath

Meaning
to calm down and relax
Example
**Take a deep breath** before reacting.
idiom

take charge

Meaning
to take control or responsibility for something
Example
She decided to **take charge** of the project herself.
idiom

to rocket to success

Meaning
to achieve success very quickly
Example
His new startup **rocketed to success** after securing major funding.
idiom

to the letter

Meaning
exactly as instructed
Example
She followed her teacher’s advice **to the letter**.
idiom

tie in with

Meaning
to connect or coordinate with something else
Example
The workshop topics **tie in with** our current curriculum.
idiom

to put it bluntly

Meaning
to express an opinion in a direct and straightforward way
Example
**To put it bluntly**, you were wrong.
idiom

turn the page

Meaning
to move on to something new after finishing or overcoming something
Example
After the breakup, she decided to **turn the page** and start fresh.
idiom

to pull strings

Meaning
to use one's influence or connections to get things done
Example
She managed to **pull strings** to get the bill passed in Congress.
idiom

to mess up

Meaning
to make a mistake or do something badly
Example
Don’t **mess up** the report again this time.
idiom

throw good money after bad

Meaning
to waste more money on something that has already failed
Example
Don’t **throw good money after bad** on that failing project.
idiom

take one for the team

Meaning
to sacrifice for the benefit of others
Example
He **took one for the team** and stayed late to finish the report.
idiom

thank your lucky stars

Meaning
to feel grateful for good fortune
Example
You should **thank your lucky stars** for having such good friends.
idiom

turn things around

Meaning
to reverse a negative situation and make it positive
Example
With some effort, we can **turn things around**.
idiom

the world is your oyster

Meaning
you can achieve anything you want in life
Example
With your talent, **the world is your oyster**.
idiom

thank heavens

Meaning
to be very thankful about something
Example
**Thank heavens** the storm is finally over.
idiom

team player

Meaning
someone who works well with others
Example
Every company values a good **team player**.
idiom

Take your chances

Meaning
To try something despite uncertainty.
Example
He decided to **take his chances** and apply for the international scholarship.
idiom

the naked truth

Meaning
the complete and unvarnished truth
Example
She told me **the naked truth** about what happened.
idiom

take center stage

Meaning
to be the main focus of attention
Example
The issue of climate change **took center stage** at the conference.
idiom

tide over

Meaning
to help someone through a difficult period
Example
A short-term loan will **tide us over** until the invoices are paid.