SEO (Search Engine Optimization)
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idiom

SEO (Search Engine Optimization)

Meaning
The process of improving the visibility of a website or web page in a search engine's unpaid results.
Example
To improve our search rankings, we need to focus on **SEO** strategies.
idiom

switch off

Meaning
to stop thinking about work or problems
Example
It’s important to **switch off** after a long day.
idiom

shoot for the moon

Meaning
to aim for something very high or ambitious
Example
He decided to **shoot for the moon** and apply to Harvard.
idiom

smooth over

Meaning
to make a problem seem less serious
Example
We need to **smooth over** the miscommunication with a quick call.
idiom

square away

Meaning
to organize or finish something neatly
Example
We need to **square away** the paperwork before the audit.
idiom

swing vote

Meaning
a vote that is not yet decided and could go either way
Example
The **swing vote** will determine the outcome of the election.
idiom

scene of the crime

Meaning
the place where something important happened
Example
We returned to the **scene of the crime** to find the truth.
idiom

stormy relationship

Meaning
a relationship full of arguments and conflicts
Example
They had a **stormy relationship** for many years.
idiom

set the example

Meaning
to model the behavior you expect from others
Example
The manager always tries to **set the example** by being punctual and hardworking.
idiom

snap out of it

Meaning
to stop being upset and start feeling better
Example
You need to **snap out of it** and start thinking positively.
idiom

Stay in the loop

Meaning
To be informed about something regularly.
Example
Make sure you **stay in the loop** about the latest updates.
idiom

Show of hands

Meaning
A quick way to see who agrees or supports something by raising hands.
Example
Let’s have a **show of hands** to decide who supports the new plan.
idiom

streamline the process

Meaning
to make a process more efficient and effective by simplifying or eliminating unnecessary steps
Example
We need to **streamline the process** of content creation to save time.
idiom

soft spot for someone

Meaning
to feel affection or kindness towards someone
Example
He has a **soft spot for** stray animals.
idiom

stand on your own two feet

Meaning
to be independent and self-supporting
Example
He worked hard to **stand on his own two feet** after college.
idiom

start off on the right foot

Meaning
to begin something well or positively
Example
I want to **start off on the right foot** with my new job.
idiom

serve time

Meaning
to spend time in prison as punishment
Example
He had to **serve time** for his involvement in the fraud case.
idiom

set the bar high

Meaning
to establish high standards or expectations
Example
Her achievements have **set the bar high** for future leaders.
idiom

synergy effect

Meaning
the increased effectiveness or value that results from two or more companies working together
Example
The partnership created a **synergy effect**, benefiting both companies.
idiom

sort through

Meaning
to organize by separating what is needed from what is not
Example
Let’s **sort through** the survey responses this afternoon.
idiom

same old story

Meaning
something boringly repetitive
Example
It's the **same old story** every time we meet.
idiom

Speak from the heart

Meaning
To speak honestly and sincerely.
Example
When he apologized, he really **spoke from the heart**.
idiom

skeleton in the closet

Meaning
a family secret that one wants to keep hidden
Example
Every family has a **skeleton in the closet** they don't talk about.
idiom

set the tone

Meaning
to establish the mood or style for something
Example
The manager's speech **set the tone** for the meeting.
idiom

sound bite

Meaning
a short and catchy quote used in media coverage
Example
The politician’s **sound bite** went viral on social media.
idiom

share the love

Meaning
to show support or appreciation by liking or sharing someone’s post
Example
**Share the love** by liking and commenting on this post!
idiom

sing someone’s praises

Meaning
to speak highly of someone
Example
Everyone **sang her praises** after the performance.
idiom

see the light

Meaning
to finally understand or accept the truth or a new idea
Example
After years of denial, he finally **saw the light**.
idiom

Shoulder to shoulder

Meaning
Working together closely and equally.
Example
The soldiers stood **shoulder to shoulder** in battle.
idiom

street smart

Meaning
having practical intelligence and experience, not just book knowledge
Example
He may not have a degree, but he’s very **street smart**.
idiom

sour grapes

Meaning
pretending to dislike something you can’t have
Example
His comments about the award being unfair are just **sour grapes**.
idiom

spring for

Meaning
to pay for something, especially as a treat for others
Example
I'll **spring for** dessert since it's your birthday.
idiom

second childhood

Meaning
the time in old age when a person starts behaving like a child again
Example
After retirement, he entered his **second childhood**.
idiom

steer the ship

Meaning
to be in charge or control of a situation or organization
Example
The manager was able to **steer the ship** through the difficult times.
idiom

see off

Meaning
to go with someone to say goodbye when they leave
Example
We’ll **see off** the guests at the station.
idiom

step up to the plate

Meaning
to take responsibility for doing something important
Example
When the leader resigned, she **stepped up to the plate** and took charge.
idiom

stay the course

Meaning
to continue doing something until it is finished or successful
Example
It’s hard, but you need to **stay the course**.
idiom

show the ropes

Meaning
to teach someone how to do a job or task
Example
It took me a while to **show the ropes** to the new employee, but now they’re doing well.
idiom

step in

Meaning
to become involved in order to help or stop something
Example
The manager will **step in** if the discussion gets heated.
idiom

salt of the earth

Meaning
a very good and honest person
Example
My grandfather was the **salt of the earth**.
idiom

step away

Meaning
to take a short break from a situation
Example
Take a minute to **step away** if you feel overwhelmed.
idiom

steam coming out of your ears

Meaning
to look or feel extremely angry
Example
He had **steam coming out of his ears** after the argument.
idiom

speak up

Meaning
to express an opinion openly and clearly
Example
If you disagree, please **speak up** during the meeting.
idiom

sworn enemy turned friend

Meaning
someone who was once your enemy but is now a friend
Example
After years of rivalry, they became **sworn enemies turned friends**.
idiom

smoke and mirrors

Meaning
something that is intended to deceive or confuse
Example
The company’s promises were just **smoke and mirrors**.
idiom

straight from the horse’s mouth

Meaning
from the most reliable source; directly from the person involved
Example
I heard the news **straight from the horse’s mouth**.
idiom

shocked to the core

Meaning
deeply shocked or disturbed
Example
Everyone was **shocked to the core** by the tragedy.
idiom

steal the show

Meaning
to be the most outstanding performer
Example
Her performance **stole the show** last night.
idiom

steer someone in the right direction

Meaning
to guide someone towards the correct path or decision
Example
The senior manager helped **steer me in the right direction** when I was unsure about the project.
idiom

sweep someone off their feet

Meaning
to make someone fall in love with you suddenly
Example
His charm and confidence really **swept her off her feet**.
idiom

smooth sailing

Meaning
a situation without problems or difficulties
Example
Once we crossed the border, it was **smooth sailing**.
idiom

show compassion

Meaning
to express care or sympathy toward others
Example
We should **show compassion** to those in need.
idiom

sitting on the fence

Meaning
to avoid taking sides or making a decision
Example
He is **sitting on the fence** about the new policy.
idiom

social engineering

Meaning
manipulating people into divulging confidential information through psychological tactics
Example
The attacker used **social engineering** to gain access to the company’s secure database.
idiom

success is earned, not given

Meaning
success comes from hard work, not by chance
Example
Remember, **success is earned, not given**, so work hard every day.
idiom

speak one’s mind

Meaning
to say exactly what one thinks
Example
She always **speaks her mind**, even if it offends people.
idiom

Share a smile

Meaning
to smile and bring happiness to others
Example
It's easy to **share a smile** and brighten someone's day.
idiom

safeguard your system

Meaning
to protect your computer system or network from attacks
Example
Make sure to **safeguard your system** with the latest antivirus software.
idiom

strike a bargain

Meaning
to reach an agreement or deal
Example
After some discussion, they **struck a bargain** that suited both parties.
idiom

scale back

Meaning
to reduce the size or amount of something
Example
They had to **scale back** the festival because of the budget.
idiom

sit in the driver’s seat

Meaning
to be in a position of control or leadership
Example
After the promotion, she now **sits in the driver’s seat**.
idiom

Supply and demand

Meaning
The relationship between how much of something is available and how much people want it.
Example
The price of oil depends largely on **supply and demand**.
idiom

stab someone in the back

Meaning
to betray someone who trusts you
Example
I can’t believe he **stabbed me in the back** after all I did for him.
idiom

success is within reach

Meaning
success is almost attainable
Example
With just a little more effort, **success is within reach**.
idiom

Stick with it

Meaning
Keep doing something even if it’s hard.
Example
Learning English takes time, so **stick with it**.
idiom

sound off

Meaning
to express an opinion loudly or strongly
Example
Feel free to **sound off** during the feedback session.
idiom

strong password

Meaning
a password that is difficult for others to guess, typically combining letters, numbers, and symbols
Example
For better security, always use a **strong password** with at least eight characters.
idiom

smear campaign

Meaning
an attempt to damage someone's reputation through false accusations or gossip
Example
The opposition launched a **smear campaign** against the minister.
idiom

show initiative

Meaning
to take action without being told what to do
Example
Employees are encouraged to **show initiative** and come up with solutions on their own.
idiom

stick to your guns

Meaning
to remain firm in your beliefs or decisions even under pressure
Example
He **stuck to his guns** even when others doubted him.
idiom

strike a chord

Meaning
to cause someone to feel sympathy or emotion
Example
Her story **struck a chord** with the audience.
idiom

stand the test of time

Meaning
to remain valuable or successful for a long period of time
Example
His leadership principles have **stood the test of time** and are still relevant today.
idiom

sweeten the deal

Meaning
to make an offer more attractive
Example
They decided to **sweeten the deal** by offering free shipping.
idiom

scoop the news

Meaning
to be the first to report an important piece of news
Example
The local newspaper **scooped the news** about the mayor's resignation.
idiom

set the wheels in motion

Meaning
to start something or initiate action
Example
The CEO's speech **set the wheels in motion** for the new project.
idiom

sit on the fence

Meaning
to avoid making a decision or choice
Example
You can't **sit on the fence** any longer, you need to choose a side.
idiom

smoke-filled room

Meaning
a place where powerful people make decisions secretly
Example
The new policy was decided in a **smoke-filled room** by senior officials.
idiom

sit back

Meaning
to relax and do nothing
Example
Just **sit back** and enjoy the show.
idiom

sliding into DMs

Meaning
to send a private message to someone on social media, often flirtatiously
Example
He started **sliding into her DMs** after seeing her post.
idiom

split hairs

Meaning
to argue about small or unimportant details
Example
Stop **splitting hairs** and focus on the main issue.
idiom

Spread like wildfire

Meaning
To become widely known very quickly.
Example
The news of their engagement **spread like wildfire**.
idiom

silver surfer

Meaning
an older person who uses the internet regularly
Example
My grandmother is a **silver surfer** who loves social media.
idiom

step change

Meaning
a significant improvement or shift
Example
This marks a **step change** in how we approach innovation.
idiom

Speak the truth

Meaning
To tell the truth without lying.
Example
She decided to **speak the truth** no matter what the consequences were.
idiom

steal someone’s thunder

Meaning
to take credit for someone else’s idea or success
Example
She **stole my thunder** by announcing the news first.
idiom

self-assured

Meaning
confident and sure of oneself
Example
She walked into the room looking calm and **self-assured**.
idiom

strike it rich

Meaning
to suddenly make a lot of money
Example
They **struck it rich** after investing in that startup.
idiom

set the stage

Meaning
to prepare everything for something to happen
Example
The manager's speech helped **set the stage** for the upcoming conference.
idiom

smell a rat

Meaning
to suspect something wrong or dishonest
Example
I **smelled a rat** when he offered me free tickets.
idiom

Scale up

Meaning
To expand a company’s operations or reach.
Example
The startup is ready to **scale up** after its first funding round.
idiom

slip into

Meaning
to gradually enter a state or start wearing something
Example
She quickly **slipped into** a more comfortable outfit.
idiom

smart cookie

Meaning
a clever and intelligent person
Example
Don’t underestimate her—she’s a **smart cookie**.
idiom

size up

Meaning
to quickly assess someone or something
Example
She walked into the room and instantly **sized up** the situation.
idiom

school of thought

Meaning
a particular way of thinking or set of ideas
Example
There’s a **school of thought** that believes learning by doing is best.
idiom

slip up

Meaning
to make a small mistake
Example
Everyone **slips up** sometimes — don’t worry about it.
idiom

second to none

Meaning
the best; better than everyone else
Example
Her cooking is **second to none**.
idiom

seat at the table

Meaning
to have influence or participation in important decision-making
Example
Developing nations are demanding a **seat at the table** in climate talks.
idiom

Speaking personally

Meaning
Expressing one’s personal view or opinion
Example
Speaking personally, I wouldn’t take that risk.
idiom

step up a gear

Meaning
to increase your effort or speed
Example
The team needs to **step up a gear** to meet the deadline.
idiom

sleep like a baby

Meaning
to sleep very peacefully and comfortably
Example
After a warm bath, she **slept like a baby**.
idiom

sleep on

Meaning
to delay making a decision until the next day
Example
I'll **sleep on** it and let you know my answer tomorrow.
idiom

show someone the ropes

Meaning
to teach someone how to do a task
Example
She took the time to **show me the ropes** on my first day at work.
idiom

stroke of genius

Meaning
a brilliant and creative idea or action
Example
That marketing campaign was a **stroke of genius**.
idiom

set a precedent

Meaning
to establish a standard or example for future actions
Example
Banning unethical AI systems will **set a precedent** for accountability.
idiom

swept off your feet

Meaning
to be suddenly and strongly attracted to someone
Example
She was **swept off her feet** by his charm.
idiom

seal the deal

Meaning
to finalize or confirm an agreement
Example
Offering a discount helped us **seal the deal** with the client.
idiom

step up your game

Meaning
to improve your performance or effort
Example
You need to **step up your game** if you want to win.
idiom

split the atom

Meaning
to do something revolutionary or extremely difficult
Example
Creating a universal AI is like trying to **split the atom** of intelligence.
idiom

sift through

Meaning
to examine a large amount of information or items carefully
Example
I spent the afternoon **sifting through** old emails for the missing file.
idiom

sketchy details

Meaning
information that is incomplete or unclear
Example
The witness gave only **sketchy details** about the incident.
idiom

speak out

Meaning
to express an opinion openly and boldly
Example
Employees are encouraged to **speak out** about improvements.
idiom

social butterfly

Meaning
someone who loves meeting and talking to people
Example
Emma is a **social butterfly**; she knows everyone at the event.
idiom

shoulder the burden

Meaning
to take responsibility for something difficult or unpleasant
Example
She had to **shoulder the burden** of caring for her family.
idiom

Stay on track

Meaning
To continue doing the right thing to reach your goal.
Example
We need to **stay on track** to meet our deadline.
idiom

spread your wings

Meaning
to start doing new and independent things
Example
After graduation, she wanted to **spread her wings**.
idiom

sick and tired of

Meaning
completely bored or annoyed by something
Example
I'm **sick and tired of** listening to his excuses.
idiom

snowed under

Meaning
to have too much work to do
Example
I'm **snowed under** with assignments this week.
idiom

scared out of one's wits

Meaning
to be very frightened
Example
The loud thunder **scared me out of my wits**.
idiom

seeing is believing

Meaning
only what one sees can be believed; things must be experienced to be believed.
Example
I was skeptical at first, but when I saw the results, I realized **seeing is believing**.
idiom

Sail close to the wind

Meaning
To take risks or act dangerously.
Example
He’s **sailing close to the wind** by lying to his boss.
idiom

Speak the truth and shame the devil

Meaning
Speak the truth even if it may cause trouble or discomfort.
Example
She always believes that **speak the truth and shame the devil** is the right way.