brand loyalty
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idiom

brand loyalty

Meaning
the tendency of consumers to keep buying the same brand
Example
**Brand loyalty** often depends on consistent quality.
idiom

beam me up

Meaning
to leave a place quickly or escape an unpleasant situation
Example
This meeting is so boring—someone please **beam me up**!
idiom

bargain chip

Meaning
something of value used in negotiations to get a better deal
Example
His offer of a longer contract was a strong **bargain chip**.
idiom

break new ground

Meaning
to do something innovative or pioneering
Example
Their research **broke new ground** in medical science.
idiom

buckle under pressure

Meaning
to give in or fail due to too much stress or pressure
Example
Some employees **buckle under pressure**, while others thrive.
idiom

behind someone’s back

Meaning
to do something secretly without their knowledge
Example
She was talking about me **behind my back**.
idiom

blow your top

Meaning
to become very angry
Example
He **blew his top** when he found out about the mistake.
idiom

bear market

Meaning
a period when stock prices are falling
Example
Many people lose money during a **bear market**.
idiom

beat a dead horse

Meaning
to waste time on a topic that has already been resolved
Example
Stop **beating a dead horse**; the decision is final.
idiom

butterflies in my stomach

Meaning
feeling nervous or anxious
Example
I had **butterflies in my stomach** before the interview.
idiom

bottle up emotions

Meaning
to keep feelings inside and not express them
Example
He tends to **bottle up his emotions**, which isn't healthy in the long run.
idiom

bright-eyed and bushy-tailed

Meaning
alert and full of energy, especially in the morning
Example
He came to work **bright-eyed and bushy-tailed** after the weekend.
idiom

Baptism of fire

Meaning
A person’s first difficult experience in a new job or role.
Example
Her first week as manager was a real **baptism of fire**.
idiom

burst out laughing

Meaning
to suddenly start laughing loudly
Example
Everyone **burst out laughing** at his joke.
idiom

be lost for words

Meaning
to be so surprised that you cannot speak
Example
I was **lost for words** when I won the prize.
idiom

Big fish in a small pond

Meaning
An important person in a small organization or area.
Example
He prefers being a **big fish in a small pond** rather than competing globally.
idiom

brighten up

Meaning
to become happier or more cheerful
Example
Her face **brightened up** when she saw her friends.
idiom

burst with pride

Meaning
to be very proud of someone or something
Example
His parents **burst with pride** when he won the award.
idiom

bide your time

Meaning
to wait patiently for the right moment
Example
She decided to **bide her time** before making a move.
idiom

black sheep

Meaning
a person who is considered a disgrace to a group or family
Example
He is the **black sheep** of the family.
idiom

back on track

Meaning
to return to the right path or plan
Example
After some delays, our trip is **back on track**.
idiom

break one's word

Meaning
to fail to keep a promise
Example
Don’t **break your word**; people rely on you.
idiom

burned out

Meaning
completely exhausted or tired due to overwork
Example
After months of overtime, she felt **burned out**.
idiom

break the bank

Meaning
to cost too much; to use up all your money
Example
Buying that car will **break the bank**.
idiom

beat the algorithm

Meaning
to find a way to outsmart or bypass a system's logic
Example
Marketers always try to **beat the algorithm** for better reach.
idiom

Break with tradition

Meaning
To do something in a different way from what is usually done
Example
The couple decided to **break with tradition** and have a small wedding on the beach.
idiom

behind the firewall

Meaning
protected or isolated from external threats
Example
Sensitive company data should always stay **behind the firewall**.
idiom

ballpark figure

Meaning
an approximate estimate or number
Example
Can you give me a **ballpark figure** for the project cost?
idiom

build character

Meaning
to develop positive qualities or strength through challenges
Example
Going through this process will **build character** in the team.
idiom

bail someone out

Meaning
to help someone out of a difficult situation
Example
His friend **bailed him out** when he ran out of money.
idiom

beat the clock

Meaning
to finish something before the deadline
Example
We managed to **beat the clock** and submit the report early.
idiom

brick by brick

Meaning
to achieve something gradually and steadily
Example
He built his business **brick by brick**.
idiom

beyond your wildest dreams

Meaning
better or more amazing than imagined
Example
Her success was **beyond her wildest dreams**.
idiom

blow your own trumpet

Meaning
to boast or brag about your achievements
Example
He never stops **blowing his own trumpet** about his success.
idiom

break faith

Meaning
to stop being loyal or trustworthy
Example
He **broke faith** with his team when he left suddenly.
idiom

build brand loyalty

Meaning
to create long-term trust and attachment to a brand
Example
Consistent quality helps **build brand loyalty** among customers.
idiom

butterflies in the stomach

Meaning
feeling nervous or excited
Example
I always get **butterflies in my stomach** before a date.
idiom

back up

Meaning
to support or to make a copy of important data
Example
Can you **back up** my explanation during the meeting?
idiom

blow up in your face

Meaning
a plan or situation that suddenly goes wrong and causes trouble
Example
His plan to impress the boss **blew up in his face**.
idiom

bookworm

Meaning
a person who loves reading
Example
He’s such a **bookworm**; he spends all his free time in the library.
idiom

Bring peace to

Meaning
To restore calm or tranquility in a situation.
Example
Her kind words helped **bring peace to** the argument.
idiom

be on the same page

Meaning
to agree with someone or have the same understanding
Example
Before getting married, they made sure they were **on the same page** about their future.
idiom

beyond reasonable doubt

Meaning
without any logical uncertainty
Example
The jury found him guilty **beyond reasonable doubt**.
idiom

branch out

Meaning
to expand into new activities or areas
Example
The bakery plans to **branch out** into catering services next year.
idiom

breaking the deadlock

Meaning
to end a situation where no progress is being made
Example
The negotiation team succeeded in **breaking the deadlock**.
idiom

breathe easy

Meaning
to relax after a stressful or dangerous situation
Example
After the pollution control laws were enforced, people could finally **breathe easy**.
idiom

burn your boats

Meaning
to commit yourself to a course of action without a way back
Example
He **burned his boats** when he quit his job to start a business.
idiom

bond of friendship

Meaning
A strong connection of trust and affection between friends.
Example
Their **bond of friendship** grew stronger over the years.
idiom

beginner’s luck

Meaning
success for someone inexperienced
Example
He won his first game — must be **beginner’s luck**.
idiom

buckle down

Meaning
to start working seriously
Example
If you want to pass the exam, you’d better **buckle down** and study.
idiom

birds of a feather flock together

Meaning
People who have similar interests or personalities tend to be friends.
Example
John and Mike are always together; well, **birds of a feather flock together**.
idiom

believe in yourself

Meaning
to have confidence in your own abilities
Example
**Believe in yourself** and you can achieve anything.
idiom

back out

Meaning
to withdraw from an agreement or commitment
Example
They can’t **back out** after signing the contract.
idiom

Breaking new ground

Meaning
To make an important new discovery or innovation; to do something that has never been done before.
Example
The new trade agreement is **breaking new ground** in international relations.
idiom

bite your tongue

Meaning
to stop yourself from saying something you want to say
Example
I had to **bite my tongue** when my boss took credit for my work.
idiom

be comfortable in your own skin

Meaning
to be confident and happy with who you are
Example
It took years for her to **be comfortable in her own skin**.
idiom

build trust

Meaning
to create or develop trust in a relationship
Example
It takes time to **build trust** with new people.
idiom

burn the candle at both ends

Meaning
to work too hard without enough rest
Example
If you **burn the candle at both ends**, you’ll get exhausted soon.
idiom

behind the times

Meaning
old-fashioned or not keeping up with modern ideas
Example
My uncle still uses a typewriter—he’s **behind the times**.
idiom

black box

Meaning
a system or process whose workings are not understood or transparent
Example
The neural network is often described as a **black box** because its decision-making process is not fully transparent.
idiom

bull market

Meaning
a period when prices of stocks are rising
Example
Investors are optimistic during a **bull market**.
idiom

burn your fingers

Meaning
to suffer because of a bad decision or mistake
Example
He **burned his fingers** by trusting the wrong person.
idiom

behind the eight ball

Meaning
to be in a difficult position or disadvantage
Example
Without proper funding, the project is **behind the eight ball**.
idiom

break down in tears

Meaning
to start crying suddenly
Example
She **broke down in tears** after hearing the sad story.
idiom

buy into

Meaning
to accept or support an idea or plan
Example
The team quickly **bought into** the new workflow.
idiom

big data

Meaning
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations.
Example
The company uses **big data** to improve customer experience.
idiom

butterflies in your stomach

Meaning
feeling nervous or anxious
Example
I always get **butterflies in my stomach** before a big presentation.
idiom

break someone’s heart

Meaning
to make someone very sad
Example
It really **broke his heart** when she left him.
idiom

build from scratch

Meaning
to start something from the very beginning
Example
They **built the company from scratch** with no outside funding.
idiom

back to square one

Meaning
to start over again
Example
After the computer crashed, I had to go **back to square one** with my report.
idiom

blind justice

Meaning
justice that is impartial and not influenced by external factors
Example
**Blind justice** treats everyone the same, regardless of wealth or status.
idiom

bad blood

Meaning
anger or resentment between family members
Example
There’s still **bad blood** between the cousins after the inheritance issue.
idiom

Barking up the wrong tree

Meaning
To pursue a mistaken or misguided course of action.
Example
If you think I'm guilty, you're **barking up the wrong tree**.
idiom

black and white

Meaning
clearly defined; without confusion or ambiguity
Example
The contract terms are **black and white**.
idiom

Building castles in the air

Meaning
To have unrealistic or impractical plans or dreams.
Example
She’s always **building castles in the air**, dreaming of a perfect world.
idiom

Bear with me

Meaning
Be patient with me.
Example
**Bear with me** while I fix this problem.
idiom

boil down to

Meaning
to have something as the main point or reason
Example
The argument **boiled down to** a simple misunderstanding.
idiom

boil over

Meaning
when anger becomes too much to control
Example
The argument finally **boiled over** into a shouting match.
idiom

build a better mousetrap

Meaning
to improve an existing product or idea
Example
Every tech company tries to **build a better mousetrap** in its field.
idiom

black box problem

Meaning
a situation where the internal workings of an AI system are not transparent or understood
Example
The biggest challenge in deep learning is the **black box problem**.
idiom

be at the helm

Meaning
to be in charge of or control something
Example
He was **at the helm** of the company when it became successful.
idiom

battle-tested

Meaning
proven effective through experience or hardship
Example
She’s a **battle-tested** leader who knows how to stay calm under pressure.
idiom

be accountable for

Meaning
to be responsible for something and able to explain it
Example
As the team leader, he is **accountable for the project's outcome**.
idiom

beat oneself up

Meaning
to blame yourself too much for something
Example
Don’t **beat yourself up** over one mistake.
idiom

burn a hole in one's pocket

Meaning
to spend money quickly or irresponsibly
Example
After receiving his bonus, he couldn't resist and **burned a hole in his pocket** by buying a new car.
idiom

bust someone

Meaning
to arrest or catch someone doing something illegal
Example
The officer was able to **bust someone** for selling drugs.
idiom

balance of power

Meaning
the distribution of power between nations to prevent any one nation from becoming too powerful
Example
The United Nations aims to maintain the **balance of power** among its member states.
idiom

Behind the curve

Meaning
To be less advanced or slow compared to competitors.
Example
Our company is **behind the curve** in adopting AI technologies.
idiom

book smart

Meaning
knowledgeable from studying rather than experience
Example
He’s **book smart** but lacks practical experience.
idiom

beat the rap

Meaning
to escape punishment or avoid being convicted
Example
He managed to **beat the rap** thanks to a clever lawyer.
idiom

Born with a silver spoon in one's mouth

Meaning
To be born into a wealthy family.
Example
He never had to struggle; he was **born with a silver spoon in his mouth**.
idiom

blackout

Meaning
to lose consciousness temporarily
Example
He suddenly **blacked out** during the match.
idiom

believe you can

Meaning
to have the mindset that you are capable of doing something
Example
If you **believe you can**, you’re halfway there.
idiom

back each other up

Meaning
to support and help one another
Example
In a good team, members always **back each other up**.
idiom

brainchild of

Meaning
an idea or invention created by someone
Example
ChatGPT is the **brainchild of** OpenAI researchers.
idiom

blast off

Meaning
to take off or start with great energy or enthusiasm
Example
The project is ready to **blast off** next week.
idiom

big brother

Meaning
an older brother or someone who behaves protectively
Example
Mark acts like a **big brother** to everyone in the neighborhood.
idiom

bite the dust

Meaning
to fail or be defeated
Example
Several small startups **bit the dust** last year.
idiom

beyond words

Meaning
too great or extreme to be described in words
Example
Her kindness was **beyond words**.
idiom

blur the lines

Meaning
to make the difference between two things less clear or distinct
Example
AI-generated art often **blurs the lines** between human creativity and machine output.
idiom

bring forward

Meaning
to move something to an earlier time
Example
We had to **bring forward** the meeting due to travel.
idiom

break out in a cold sweat

Meaning
to suddenly start sweating due to fear or anxiety
Example
He **broke out in a cold sweat** before his job interview.
idiom

blow a fuse

Meaning
to suddenly become very angry or lose control
Example
He **blew a fuse** when he saw the mess.
idiom

back away from

Meaning
to retreat or withdraw from a situation
Example
He chose to **back away from** the argument before it escalated.
idiom

bring home the bacon

Meaning
to earn money to support the family
Example
He works hard every day to **bring home the bacon**.
idiom

behind schedule

Meaning
later than planned or expected
Example
The flight is **behind schedule** because of the storm.
idiom

by the book

Meaning
to follow the rules exactly
Example
Our manager does everything **by the book**.
idiom

bent over backwards

Meaning
to try very hard to help or please someone
Example
She **bent over backwards** to make sure everyone was happy.
idiom

break up

Meaning
to end a romantic relationship
Example
They decided to **break up** after five years together.
idiom

brainstorm

Meaning
to generate many creative ideas in a group discussion
Example
Let’s **brainstorm** some ideas for our next campaign.
idiom

bat around

Meaning
to discuss ideas casually
Example
We spent the afternoon **batting around** marketing themes.
idiom

break into

Meaning
to enter a new field or profession successfully
Example
She managed to **break into** the film industry last year.
idiom

Balance the scales

Meaning
to make sure everything is fair or equal
Example
We need to **balance the scales** before making a final decision.
idiom

burst of creativity

Meaning
a sudden outpouring of creative ideas
Example
She had a **burst of creativity** and finished the design in one go.
idiom

bookend something

Meaning
to mark the beginning and end of something
Example
Her career was **bookended** by two great performances.
idiom

Born in the barn

Meaning
To have bad manners or lack social etiquette.
Example
Close the door! Were you **born in the barn**?
idiom

blood is thicker than water

Meaning
family relationships are stronger than others
Example
He helped his brother because **blood is thicker than water**.
idiom

be on duty

Meaning
to be working or responsible for something at a certain time
Example
The guard was **on duty** all night.
idiom

bottom line

Meaning
the most important point; the final result or profit
Example
The **bottom line** is that trade deficits are increasing.
idiom

Breaking news

Meaning
New and important information being reported immediately
Example
We have **breaking news** about the election results.
idiom

black hat

Meaning
a hacker with malicious intent
Example
**Black hats** often exploit vulnerabilities for personal gain.