brand awareness
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idiom

brand awareness

Meaning
the extent to which consumers are familiar with a brand
Example
Our main goal is to increase **brand awareness** through social media.
idiom

build up your confidence

Meaning
to gradually become more confident
Example
Public speaking can help you **build up your confidence**.
idiom

beta test

Meaning
to test a product before official release
Example
We are going to **beta test** our app next week.
idiom

break up

Meaning
to end a romantic relationship
Example
They decided to **break up** after five years together.
idiom

break into a market

Meaning
to successfully enter a new market or industry
Example
The company is trying to **break into the Asian market**.
idiom

bad blood

Meaning
anger or resentment between family members
Example
There’s still **bad blood** between the cousins after the inheritance issue.
idiom

behind closed doors

Meaning
in private; secretly
Example
The deal was made **behind closed doors**.
idiom

burst of inspiration

Meaning
a sudden feeling of creativity or motivation
Example
He wrote the poem in a **burst of inspiration**.
idiom

butter wouldn’t melt in their mouth

Meaning
someone who looks innocent but might not be
Example
She looks so sweet—**butter wouldn’t melt in her mouth**.
idiom

book someone

Meaning
to officially charge someone with a crime
Example
The police **booked** him for theft.
idiom

be at someone’s beck and call

Meaning
to always be ready to help or obey someone
Example
The assistant is **at his boss’s beck and call**.
idiom

backdoor entry

Meaning
a secret or unofficial way to access something
Example
Hackers found a **backdoor entry** into the company’s database.
idiom

blind date

Meaning
a romantic meeting between two people who have never met before
Example
She met her boyfriend on a **blind date**.
idiom

bookworm

Meaning
a person who loves reading
Example
He’s such a **bookworm**; he spends all his free time in the library.
idiom

bottle up emotions

Meaning
to keep feelings inside and not express them
Example
He tends to **bottle up his emotions**, which isn't healthy in the long run.
idiom

break out in a cold sweat

Meaning
to suddenly start sweating due to fear or anxiety
Example
He **broke out in a cold sweat** before his job interview.
idiom

break the problem down

Meaning
to divide a complex problem into smaller, more manageable parts
Example
Let's **break the problem down** into smaller steps.
idiom

blank mind

Meaning
unable to think clearly or remember something
Example
During the exam, my **mind went blank**.
idiom

be in the driver’s seat

Meaning
to be in control of a situation
Example
After the merger, our company is **in the driver’s seat**.
idiom

bend the law

Meaning
to use the law in a dishonest way to achieve something
Example
Some lawyers know how to **bend the law** to help their clients.
idiom

build castles in the air

Meaning
to make unrealistic plans or dreams
Example
He’s always **building castles in the air** instead of acting.
idiom

be on the same page

Meaning
to agree with someone or have the same understanding
Example
Before getting married, they made sure they were **on the same page** about their future.
idiom

bide your time

Meaning
to wait patiently for the right moment
Example
She decided to **bide her time** before making a move.
idiom

black box problem

Meaning
a situation where the internal workings of an AI system are not transparent or understood
Example
The biggest challenge in deep learning is the **black box problem**.
idiom

balance out

Meaning
to counteract or cancel the effect of something
Example
The extra volunteers should **balance out** the workload.
idiom

bring home the bacon

Meaning
to earn money to support the family
Example
He works hard every day to **bring home the bacon**.
idiom

bolt from the blue

Meaning
a sudden and unexpected event
Example
The project cancellation came as a **bolt from the blue**.
idiom

beat around the bush

Meaning
to avoid talking about the main topic
Example
Stop **beating around the bush** and tell me what happened.
idiom

button up

Meaning
to finish preparations or close something securely
Example
Let’s **button up** the proposal by Friday.
idiom

Bet the farm

Meaning
To risk everything on one big decision.
Example
He **bet the farm** on that business deal.
idiom

burning the candle at both ends

Meaning
working very hard without enough rest
Example
He is **burning the candle at both ends** with two jobs.
idiom

bloom where you’re planted

Meaning
make the best of your current situation
Example
Even in tough times, she **blooms where she’s planted**.
idiom

by and large

Meaning
generally speaking; on the whole
Example
**By and large**, we agree with your proposal.
idiom

born in the purple

Meaning
born into a wealthy or royal family
Example
He was **born in the purple**, so wealth was never an issue.
idiom

black hole

Meaning
a situation where things disappear or are lost without explanation
Example
All the research data went into a **black hole** after the server crash.
idiom

break away

Meaning
to separate from a group or routine
Example
She plans to **break away** from the commute by working remotely twice a week.
idiom

brain like a computer

Meaning
to have an extremely analytical and efficient mind
Example
She remembers every detail; she has a **brain like a computer**.
idiom

believe you’re good enough

Meaning
to accept that you are capable and worthy
Example
To overcome fear, you must **believe you’re good enough**.
idiom

beginner’s luck

Meaning
success for someone inexperienced
Example
He won his first game — must be **beginner’s luck**.
idiom

by the skin of your teeth

Meaning
to just barely manage to do something
Example
He passed the exam **by the skin of his teeth**.
idiom

by the book

Meaning
to follow the rules exactly
Example
Our manager does everything **by the book**.
idiom

back away from

Meaning
to retreat or withdraw from a situation
Example
He chose to **back away from** the argument before it escalated.
idiom

be comfortable in your own skin

Meaning
to be confident and happy with who you are
Example
It took years for her to **be comfortable in her own skin**.
idiom

burn out

Meaning
to become very tired and lose motivation due to overwork
Example
If you don’t rest, you’ll **burn out** soon.
idiom

be a role model

Meaning
to be an example that others should imitate
Example
She is always a **role model** for younger employees in the company.
idiom

boil over

Meaning
when anger becomes too much to control
Example
The argument finally **boiled over** into a shouting match.
idiom

bottle up feelings

Meaning
to keep emotions inside without expressing them
Example
It's not healthy to **bottle up your feelings** for too long.
idiom

bring the curtain down

Meaning
to end something; to finish a performance or event
Example
The concert **brought the curtain down** on the music festival.
idiom

bright-eyed and bushy-tailed

Meaning
alert and full of energy, especially in the morning
Example
He came to work **bright-eyed and bushy-tailed** after the weekend.
idiom

Blue ocean strategy

Meaning
Creating a new market space with little or no competition.
Example
Their **blue ocean strategy** helped them dominate a new market.
idiom

be lost for words

Meaning
to be so surprised that you cannot speak
Example
I was **lost for words** when I won the prize.
idiom

back out

Meaning
to withdraw from an agreement or commitment
Example
They can’t **back out** after signing the contract.
idiom

burst of creativity

Meaning
a sudden outpouring of creative ideas
Example
She had a **burst of creativity** and finished the design in one go.
idiom

brush past

Meaning
to move quickly by someone or something with slight contact
Example
He **brushed past** the reporters without stopping.
idiom

burn your fingers

Meaning
to suffer because of a bad decision or mistake
Example
He **burned his fingers** by trusting the wrong person.
idiom

build trust

Meaning
to create or develop trust in a relationship
Example
It takes time to **build trust** with new people.
idiom

bite off more than you can chew

Meaning
to take on a task that is too big to handle
Example
I think I **bit off more than I can chew** by agreeing to manage three projects at once.
idiom

butterflies in one's stomach

Meaning
feeling nervous or anxious
Example
I had **butterflies in my stomach** before the interview.
idiom

between a rock and a hard place

Meaning
facing two difficult choices
Example
She’s **between a rock and a hard place** — neither option is good.
idiom

blueprint for success

Meaning
a detailed plan for achieving success
Example
Strong teamwork is the **blueprint for success** in this project.
idiom

branch out

Meaning
to expand into new activities or areas
Example
The bakery plans to **branch out** into catering services next year.
idiom

burn the midnight oil

Meaning
to work late into the night
Example
She **burned the midnight oil** to finish her project.
idiom

Break like the wind

Meaning
To move or pass quickly; sometimes used humorously.
Example
He ran **like the wind** to catch the bus.
idiom

beyond the scope

Meaning
outside the planned or expected area of focus
Example
The new feature was beyond the scope of the original project but added great value.
idiom

Break a sweat

Meaning
To exert effort or work hard at something.
Example
She didn't even **break a sweat** while finishing the entire project in one day.
idiom

beat a dead horse

Meaning
to waste time on a topic that has already been resolved
Example
Stop **beating a dead horse**; the decision is final.
idiom

block out

Meaning
to ignore distractions or unpleasant thoughts
Example
She tried to **block out** the noise and continue working.
idiom

Behind the curve

Meaning
To be less advanced or slow compared to competitors.
Example
Our company is **behind the curve** in adopting AI technologies.
idiom

Band together

Meaning
To unite for a common purpose.
Example
The workers **banded together** to demand better wages.
idiom

blind experiment

Meaning
a test conducted without participants knowing certain information to prevent bias
Example
The scientists conducted a **blind experiment** to ensure accuracy.
idiom

bury the hatchet

Meaning
to stop fighting and become friends again
Example
After years of argument, they decided to **bury the hatchet**.
idiom

beat oneself up

Meaning
to blame yourself too much for something
Example
Don’t **beat yourself up** over one mistake.
idiom

bargain for

Meaning
to expect or plan for something
Example
The workload was more than we **bargained for**.
idiom

burn the candle at both ends

Meaning
to work too hard without enough rest
Example
If you **burn the candle at both ends**, you’ll get exhausted soon.
idiom

better safe than sorry

Meaning
It’s wiser to be cautious than to take risks and regret later.
Example
I always double-check the locks — **better safe than sorry**.
idiom

Buy low, sell high

Meaning
The strategy of buying goods or assets cheaply and selling them for a profit.
Example
Every investor dreams to **buy low, sell high**.
idiom

beyond a reasonable doubt

Meaning
without any logical reason to doubt; with full certainty
Example
The evidence proved his guilt **beyond a reasonable doubt**.
idiom

brainchild of

Meaning
an idea or invention created by someone
Example
ChatGPT is the **brainchild of** OpenAI researchers.
idiom

burning desire

Meaning
a strong motivation to achieve something
Example
He has a **burning desire** to succeed in life.
idiom

Break with tradition

Meaning
To do something in a different way from what is usually done
Example
The couple decided to **break with tradition** and have a small wedding on the beach.
idiom

backdoor

Meaning
An undocumented way of accessing a system or software, usually used by hackers to bypass security.
Example
The attacker installed a **backdoor** to access the system at any time without being detected.
idiom

book smart

Meaning
knowledgeable from studying rather than experience
Example
He’s **book smart** but lacks practical experience.
idiom

Bide one’s time

Meaning
To wait patiently for the right opportunity.
Example
She decided to **bide her time** before making a move.
idiom

beat someone to the punch

Meaning
to do something before someone else does
Example
He **beat me to the punch** by applying for the job first.
idiom

black sheep

Meaning
a person who is considered a disgrace to a group or family
Example
He is the **black sheep** of the family.
idiom

burn your boats

Meaning
to commit yourself to a course of action without a way back
Example
He **burned his boats** when he quit his job to start a business.
idiom

battle-tested

Meaning
proven effective through experience or hardship
Example
She’s a **battle-tested** leader who knows how to stay calm under pressure.
idiom

bring to the table

Meaning
to contribute something useful or valuable
Example
Each team member **brings something unique to the table**.
idiom

butterflies in your stomach

Meaning
feeling nervous or anxious
Example
I always get **butterflies in my stomach** before a big presentation.
idiom

build one's confidence

Meaning
to increase one's self-assurance or belief in one's abilities
Example
Public speaking classes helped him **build his confidence**.
idiom

brave the storm

Meaning
to face great difficulties with courage
Example
They **braved the storm** to rescue the stranded people.
idiom

be above board

Meaning
to act in an honest and open manner
Example
She is always **above board** in all her dealings.
idiom

butter someone up

Meaning
to flatter someone to gain favor
Example
He’s trying to **butter up** the boss for a promotion.
idiom

break the clutter

Meaning
to stand out in a crowded or competitive market
Example
A good tagline can help a brand **break the clutter**.
idiom

bite the dust

Meaning
to fail or be defeated
Example
Several small startups **bit the dust** last year.
idiom

bark up the wrong tree

Meaning
to make a wrong assumption
Example
If you think I took your wallet, you’re **barking up the wrong tree**.
idiom

burn a hole in one's pocket

Meaning
to spend money quickly or irresponsibly
Example
After receiving his bonus, he couldn't resist and **burned a hole in his pocket** by buying a new car.
idiom

bull market

Meaning
a period when prices of stocks are rising
Example
Investors are optimistic during a **bull market**.
idiom

buy into

Meaning
to accept or support an idea or plan
Example
The team quickly **bought into** the new workflow.
idiom

brighten up

Meaning
to become happier or more cheerful
Example
Her face **brightened up** when she saw her friends.
idiom

blow out of the water

Meaning
to surprise or defeat completely
Example
Their performance **blew us out of the water**.
idiom

blow someone away

Meaning
to impress or surprise someone greatly
Example
Her performance really **blew me away**.
idiom

blue sky thinking

Meaning
creative and visionary thinking that ignores practical limitations
Example
Let's engage in some **blue sky thinking** to come up with innovative solutions.
idiom

break down the problem

Meaning
to analyze a problem step by step
Example
Let’s **break down the problem** to understand it better.
idiom

bond of friendship

Meaning
A strong connection of trust and affection between friends.
Example
Their **bond of friendship** grew stronger over the years.
idiom

bring up

Meaning
to raise or care for a child until adulthood
Example
She was **brought up** by her grandparents.
idiom

big mouth

Meaning
someone who talks too much or reveals secrets
Example
Don’t tell him anything — he’s got a **big mouth**.
idiom

Boom and bust

Meaning
A period of great prosperity followed by a sharp decline.
Example
The real estate market often experiences **boom and bust** cycles.
idiom

burst with happiness

Meaning
to be full of great joy or excitement
Example
The parents **burst with happiness** when they saw their newborn baby.
idiom

blow your mind

Meaning
to impress or amaze someone greatly
Example
The new AI technology will **blow your mind**.
idiom

branch off

Meaning
to separate from a main route or line of development
Example
The hiking path will **branch off** near the lake.
idiom

back into

Meaning
to move backwards into something unintentionally
Example
I nearly **backed into** the recycling bin while parking.
idiom

bottom out

Meaning
to reach the lowest point before improving
Example
Experts believe the market has **bottomed out**.
idiom

brighten up your day

Meaning
to make someone feel happier
Example
Her smile can **brighten up your day** instantly.
idiom

brainstorm an idea

Meaning
to discuss and think creatively to generate new ideas
Example
The teacher asked the class to **brainstorm ideas** for the project.
idiom

break into a cold sweat

Meaning
to start sweating due to fear or anxiety
Example
He **broke into a cold sweat** before giving his speech.
idiom

back up

Meaning
to support or to make a copy of important data
Example
Can you **back up** my explanation during the meeting?
idiom

bootstrapping

Meaning
building a business without external funding
Example
He started his company through **bootstrapping**, using only his savings.
idiom

bad luck

Meaning
unfortunate or unlucky situation
Example
It’s just **bad luck** that it rained on our picnic day.
idiom

black box thinking

Meaning
analyzing unknown processes by studying their inputs and outputs
Example
In AI research, **black box thinking** helps improve transparency.
idiom

born poor, die rich

Meaning
to start life poor but become rich through hard work
Example
He’s the kind of man who wants to **born poor, die rich**.